E-Commerce Communications Manager, US

About the Team This role sits within our global e-commerce communications team and will work closely with the TikTok Shop business operations teams to seek out and build compelling media campaigns. You'll be critical to TikTok Shop's expansion, building powerful narratives that showcase the business impact we're creating for American brands and businesses, devising creative and strategic B2B and B2C campaigns.

We're seeking an exceptional, high-energy communications professional to help drive external storytelling for TikTok Shop in our largest global market. As TikTok Shop enters an exciting new phase of growth in the US with bold plans for 2026, this role will be at the forefront of shaping and executing the PR + communications for TikTok Shop in the US.

This is an exciting role for someone who thrives in fast-paced environments, brings infectious energy to everything they do, and has the media savvy and relationships to create meaningful impact for TikTok Shop.

Responsibilities

• Manage TikTok Shop communications efforts across the US market and serve as the primary comms point of contact for operations and business teams
• Craft bold, clear narratives that advance TikTok Shop's ambitious 2026 business goals—particularly stories that demonstrate our value to sellers, small businesses, and creators
• Drive compelling storytelling and secure high-impact media coverage positioning TikTok Shop as the platform of choice for merchants and brands in our key verticals of beauty, fashion, food, home, lifestyle and personal care
• Build and leverage deep relationships with top-tier national consumer, business, tech, trade, and retail media, proactively securing strategic coverage and managing the news agenda around TikTok Shop
• Act as a newshound—stay ahead of media trends, industry developments, and cultural moments to identify opportunities and advise leadership on risks and opportunities
• Train and coach executives and subject-matter experts, preparing them for media interviews, industry conferences, and public appearances
• Manage news cycles and issues with composure, strategic thinking, and cross-team collaboration

Minimum Qualifications

• BA/BS degree or equivalent experience required
• PR/Communications experience with consumer-facing brands, with proven B2B communications expertise
• Deep expertise in the US media landscape with strong, established relationships across national consumer, business, tech, trade, and retail media
• Exceptional storytelling ability—translating business impact into compelling narratives that resonate with commercial decision makers, merchants, sellers, and industry audiences
• A natural relationship-builder who can work effectively with stakeholders internally and command respect externally
• Proven ability to thrive under ambiguity, juggle multiple priorities, and execute with excellence in ambiguous, fast-moving environments
• Self-starter with drive, positive energy, and a team-first mentality

Preferred Qualifications

• Crisis and issues management experience—you keep your cool when the heat is on
• Strong understanding of e-commerce, retail, or marketplace businesses with knowledge of US merchant and seller ecosystem
• Track record working in high-growth, cross-border technology companies
• Strong project management skills with ability to drive initiatives independently while collaborating across a matrixed organization
• Experience working with executives in large, dynamic organizations
• Passion for social media, creator economy, small business growth, and the future of commerce