Marketing Specialist I– Journey & Engagement

The Marketing Specialist I– Journey & Engagement position exists to provide marketing engagement support in the development and implementation of multi-channel acquisition and cultivation strategies that engage new and existing constituent relationships into deeper relationship with the organization leading to purchases, donations, and content engagement. Will involve the use of Salesforce Marketing Cloud platforms – Journey Builder and Mobile Studio   Essential Duties/Responsibilities:   Provides strategic and execution support in the development of engagement plans for new and existing constituents through digital and offline channels resulting in increasing conversion rates and revenue to the ministry   Assists marketing and ministry teams in the development of multi-channel new name acquisition strategies related to Parenting, Marriage, Kids, SOHL, Policy, and Community Outreach program areas.  This includes input into acquisition offers, entering/scheduling of acquisition activities into Aprimo, input /coordination of creative asset development input/review of acquisition offer messaging, and assisting with building digital journeys in Salesforce Marketing Cloud Journey Builder platform   Assists marketing and ministry teams, with multichannel follow-up cultivation strategies acquired through Parenting, Marriage, Kids, SOHL, Policy Community Outreach, and e-Commerce initiatives.  This includes input into cultivation engagement strategies and testing, entering/scheduling of cultivation activities in Aprimo, input into cultivation resource selection and call to action development, input/coordination of cultivation content creation (video, audio, text, SMS) input/review of cultivation messaging and assisting with building digital journeys in Salesforce Marketing Cloud Journey Builder platform   Assists marketing and fundraising teams with multi-channel gift of any amount (GOAA) offer strategies engaging prospective, lapsed, and existing donor segments.   This includes input into GOAA strategies and testing, scheduling of GOAA engagement activities in Aprimo, GOAA resource selection, input/coordination of creative assets needed and input/review of messaging and assisting with building digital journeys in Salesforce Marketing Cloud Journey Builder platform   Assists in the development of acquisition landing pages related to cultivation initiatives   Assists in cultivation/journey engagement reporting through documentation of reporting requirements with Ministry Reporting teams and Digital Reporting Teams, review, and summarization of results to marketing management.   Includes e-Mail reporting, Google Analytics Reporting, purchase, and donation reporting   Assists in cultivation/journey engagement research projects in by providing input and documentation of research requirements to Director of Constituent Research and research staff.  Input into application of research results into cultivation testing and engagement strategies   Handles cultivation coordination tasks including source code management, Aprimo scheduling tasks, GA tracking coordination and other marketing execution tasks as required   Supports other key strategic initiatives and projects, identified by senior management     Other Duties/Responsibilities:   Performs other duties as assigned       Managerial Breadth/Scope of Job:   None     Working Environment/Physical Requirements:   Office environment     JOB QUALIFICATIONS/REQUIREMENTS   Character/Spiritual:   Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...” Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.” Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer Engages in Christian ministry Demonstrates behaviors aligned with FOF core values         Personal Characteristics:   Able to work independently, self-motivated Decisive Diligent and Persistent   Knowledge/Experience:   Bachelor’s degree in Marketing 1-3 years of multi-channel marketing and/or fundraising campaign strategy development experience 1-3 years of digital marketing and engagement experience 1-3 years of experience with marketing database strategy a plus Experience with Wordpress, a plus Experience with video content development a plus Experience in A/B Testing Methodology a plus Experience in Social Media Marketing, a plus Experience in Google Analytics and Social Analytics a plus Experience in creating marketing segments based on data analytics & implementing a marketing and fundraising communication program a plus Strong customer, team, and results orientation and adaptable and flexible to changes in the organization     Skills, Abilities, and Special Talents/Gifts:   Strong interpersonal and communication skills Detail-oriented and ability to handle multiple projects Ability to manage performance measures needed to support the overall FOF effectiveness of the engagement efforts Desire to learn new marketing engagement platforms including Salesforce Marketing Cloud     Pay Range: $24.75 to $28.93     Application Materials Required: Cover Letter, Resume/CV *Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.   Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.   Focus on the Family puts a high value on our team members and offers a unique benefit package. Employees scheduled for 20 hours or more per week are eligible for: Norton LifeLock ID Theft Coverage Legal Shield/ID Shield Coverage AFLAC 403B Retirement Plan Vacation Time & Vacation Payout Sick Time Holidays Service Awards Community Service Days Bookstore Discount Fitness Center   Employees scheduled for 30 hours or more per week are eligible for all the above and: Medical Plan Dental Plan Vision Plan Life Insurance Disability Insurance Flexible Spending Accounts EAP (Employee Assistance Program) Tuition Reimbursement Warehouse Membership Reimbursement   Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.    *Temporary employees are not eligible for benefits, except for: Sick Time Bookstore Discount Fitness Center   Tentative Search Timeline: Priority will be given to applications submitted by August 7, 2026 However, this posting will remain open until filled.  The potential employee start date is August 17, 2026   Posting date:  July 7, 2026 Un-posting date: ongoing until filled Posting contact email: [email protected]