BD & Marketing Manager

Department: Client Relationship Management

Employment Type: Permanent - Full Time

Location: Leeds

Reporting To: Commercial Director

Description

Key Responsibilities

• Develop and deliver a business development strategy aligned to the firm’s commercial objectives and sector focus.
• Identify, research, and qualify new business opportunities, target clients, and market segments.
• Support partners and senior stakeholders in converting opportunities into instructions through structured BD activity.
• Manage and develop a robust pipeline of prospects, tracking opportunities from initial engagement through to instruction.
• Coordinate cross-selling and upselling opportunities across service lines and existing clients.

• Work closely with the Client Relationship Team to support strategic client planning, retention, and relationship deepening.
• Assist in the preparation and delivery of client review meetings, including performance analysis, SLAs, and action tracking.
• Support the development of tailored client plans, marketing materials, and communications for key accounts.
• Manage client and tender portals, ensuring accurate, timely, and high-quality submissions.

• Lead and coordinate responses to tenders, RFPs, and new business proposals.
• Develop compelling, compliant, and client-focused proposal content, credentials documents, and presentations.
• Maintain and continuously improve the firm’s bank of credentials, case studies, and sector experience.
• Ensure all proposal activity aligns with brand guidelines and regulatory requirements.

• Develop and deliver an integrated marketing strategy that supports business development priorities.
• Strengthen brand positioning and market visibility across digital, social, events, and PR channels.
• Oversee the creation of high-quality content for the website, social media, campaigns, and marketing collateral.
• Ensure consistent messaging that reinforces Drydens Law’s expertise, values, and commercial impact.

• Plan, execute, and measure targeted marketing and business development campaigns.
• Use insight, data, and market trends to shape thought leadership and client communications.
• Create engaging visual and written content, working with stakeholders to bring campaigns to life.
• Monitor campaign performance and continuously refine approaches to maximise ROI.

• Own the planning and delivery of the firm’s events and sponsorship calendar.
• Deliver events designed to generate leads, support client relationships, and raise the firm’s profile.
• Manage pre- and post-event communications, follow-up activity, and effectiveness reporting.

• Own business development and marketing activity within Microsoft Dynamics CRM.
• Ensure accurate data capture, segmentation, and reporting to support pipeline management and campaign analysis.
• Produce regular reporting on BD activity, pipeline performance, and marketing effectiveness.
• Embed CRM best practice across teams to support consistency and insight.

• Act as a trusted advisor to partners, senior leaders, and client-facing teams on business development and marketing best practice.
• Coach and support colleagues to improve BD capability, including pitch preparation and client engagement.
• Collaborate across the firm to align BD and marketing activity with operational delivery.

• Ensure all marketing and business development activity complies with regulatory and compliance requirements.
• Maintain high standards of accuracy, confidentiality, and professionalism.
• Support audits, client visits, and documentation as required.

Skills, Knowledge & Expertise

• Experience and existing relationships in the consumer and commercial legal debt recovery sector
• Proven experience in a Business Development and/or Marketing role within professional services or a regulated environment.
• Strong understanding of B2B relationship-led sales and marketing.
• Experience managing tenders, proposals, and client pitches.
• Demonstrable ability to support revenue growth and pipeline development.
• Excellent communication, influencing, and stakeholder management skills.
• Strong organisational skills with the ability to manage multiple priorities.
• Proficiency in MS Office, CRM systems (Microsoft Dynamics preferred), and Canva or similar tools.
• Exceptional attention to detail and commercial awareness.

• Experience within legal services, recoveries, financial services, or a similar sector.
• Experience working directly with partners or senior fee earners.
• Knowledge of ESG-led marketing or responsible business communications.

Why Drydens Law?