Job Description
SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)
A benchmarked salary between £37,720 to £42,720. Your salary level is determined by skills and experience within our progression framework.
COMPANY OVERVIEW
Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.
Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
ROLE OVERVIEW
Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.
We are looking for a highly intelligent, charismatic and creative thinking individual who is passionate about digital marketing, in particular SEO.
The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mindset coupled with a creative flair is a must for this role along with the willingness to take a risk.
The overall purpose of this role is to support the Head of SEO and SEO Account Director in implementing SEO strategies for key clients. You will be responsible for the management and delivery of SEO scopes for our clients, using both internal resources and our network of specialists, in order to achieve client business objectives and targets.
The role will be dedicated to driving SEO performance through the day-to-day management and effective implementation for a number of key client accounts.
RESPONSIBILITIES
Key responsibilities include, but are not limited to:
Set and implement client SEO strategy in tangent with the SEO Senior Managers in order to increase profit
Drive the implementation and development of client Account Development Plans (ADPs) and client strategy within your client portfolio in order to sustain and grow client performance
Innovate new ideas, techniques, and new products suitable for the continuation and development of client strategy
Drive client performance management activities across the team to include: optimisation activities, innovation towards client performance, daily checks and best practice processes
Ensure excellence and high-quality client implementation coming from the Croudie Network including but not limited to: editorial, optimisation, and engine mirrors. Ensure briefs to the network are comprehensive and accurate, QA work is completed to a high degree
Completing data analysis to spot trends, patterns, challenges and successes using the support of the Croudie network. Identifying and troubleshooting anomalies within SEO data and taking corrective actions
Deliver excellence in required communication and client service standards for each client as well as generally
Contribute to internal training and development modules and delivery sessions as required, supporting the Development Manager. Everyone is responsible to deliver training modules internally
Innovate new technologies and ways of working, and monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
Identify areas of development of existing business and support the SEO Channel Head to identify opportunities to upsell from Croud’s suite of digital services
Proactively identify workflow efficiencies to counter ineffective process within the team – new ways of working, continuous process improvement
Proactively monitor for industry updates and share with the wider team
Proactively keep abreast of industry news and contribute suggestions as to how Croud can incorporate this into our methodologies to improve the department
Contributing to and supporting Croud marketing activities
PERSON SPECIFICATION
Degree level education or equivalent / relevant work experience
Demonstrable experience in SEO Marketing
Clear passion for digital marketing, strong understanding of SEO
Strong Microsoft Office skills which must include Excel, Word and PowerPoint
Proven track record of working to and meeting deadlines
Proven time management skills, strong project management skills, experience and the ability to manage multiple tasks simultaneously
Impeccable attention to detail
A mathematical and analytical mind
Ability to manipulate large amounts of data
Highly organised and an ability to multi-task
Strong communication, organisation, and presentation skills
Good negotiation skills
Thrives working in a team environment
Able to deliver a high level of customer service and management
COMPANY BENEFITS
Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
25 days holiday a year
Discretionary annual performance based incentive
Sale commission
Recruitment referrals bonus
Health & Wellbeing contribution
2 Recharge Days each holiday year
Ride to Work scheme
Railcard
Season Ticket loan
Home office screen
Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
Weekly treat: Enjoy a complimentary lunch on us every week
Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
Life insurance and income protection
Medical Cash Plan
Pension
Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
Peer to peer recognition scheme 'bonusly'
Team off-sites/regular socials
Year-round holiday parties
Flexible working options
Day to make a difference
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
OUR VALUES
At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:
In it together - our value on integration, collaboration and outcomes
Eye on the future - our value on futurism, creativity and passion
Generous in spirit - our value on people, development and inclusion
Do what you say - our value on integrity and accountability
Make a difference - our value on purpose and impact