Job Description
LONDON, UK (Hybrid Working - 3 days in the office per week)
A benchmarked salary between £43,750 to £50,250. Your salary level is determined by skills and experience within our progression framework.
COMPANY OVERVIEW
Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.
Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
ROLE OVERVIEW
Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.
We are seeking a dynamic New Business Manager to drive pipeline growth and generate new revenue opportunities across the wider agency network, including Croud and our sister agency Born Social. Reporting to the New Business Director and working closely with agency leaders, you will take ownership of opportunities across the new business funnel, from lead generation and qualification through to pitch conversion and successful client onboarding.
You will manage opportunities through the pipeline, supporting the conversion of prospects into long-term clients. This includes developing compelling proposals, creating tailored credentials that respond to client needs, and coordinating pitch processes from briefing through to final presentation.
Working across both group-wide and agency-specific priorities, you will play a key role in delivering new business activity, managing pipeline performance, and building strong relationships with senior client stakeholders.
Partnering with marketing, channel specialists, and senior leadership, you will support the EMEA growth strategy by identifying priority sectors, surfacing high-potential opportunities, and contributing to revenue growth across the Croud Group.
RESPONSIBILITIES
Pipeline & Opportunity Management
Own and progress opportunities across the new business pipeline, from lead generation and qualification through to pitch conversion and client onboarding.
Qualify inbound and outbound opportunities and manage progression through the pipeline, ensuring prioritisation of high-value prospects
Maintain accurate CRM records and provide clear pipeline visibility to support forecasting and commercial decision-making
Lead Generation & Growth Activity
Drive proactive new business activity through targeted outreach, events, internal referrals, and marketing-led campaigns
Work with senior sales and marketing stakeholders to identify priority sectors and target accounts aligned to growth strategy
Support the development of marketing, PR, and content initiatives that help generate and progress new opportunities
Pitch Ownership & Conversion
Coordinate pitch processes end-to-end, working with internal teams to develop compelling, insight-led responses
Develop tailored credentials, proposals, and case studies that clearly communicate agency capabilities across performance and social
Support conversion of qualified opportunities into successful new client wins
Stakeholder Engagement
Build and maintain strong relationships with senior client stakeholders, supporting early-stage commercial conversations
Collaborate with senior leadership on pricing, costing, and procurement discussions where required
PERSON SPECIFICATION
Experience in business development or consultative sales within a digital marketing, creative, or media agency environment
Proven ability to support and progress new business opportunities through structured pipeline stages
Experience contributing to pitch processes, including brief interpretation, coordination, and proposal development
Strong commercial awareness with the ability to identify and qualify opportunities effectively
Comfortable engaging with senior stakeholders and supporting C-suite level conversations
Understanding of the digital marketing and social landscape, including key client challenges and agency value propositions
Strong networking skills and willingness to engage in industry events and client-facing opportunities
Highly organised with strong attention to pipeline management, CRM accuracy, and process discipline
Collaborative team player who works effectively across strategy, marketing, and delivery teams
COMPANY BENEFITS
Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
25 days holiday a year
Discretionary annual performance based incentive
Sale commission
Recruitment referrals bonus
Health & Wellbeing contribution
2 Recharge Days each holiday year
Ride to Work scheme
Railcard
Season Ticket loan
Home office screen
Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
Weekly treat: Enjoy a complimentary lunch on us every week
Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
Life insurance and income protection
Medical Cash Plan
Pension
Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
Peer to peer recognition scheme 'bonusly'
Team off-sites/regular socials
Year-round holiday parties
Flexible working options
Day to make a difference
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
OUR VALUES
At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:
In it together - our value on integration, collaboration and outcomes
Eye on the future - our value on futurism, creativity and passion
Generous in spirit - our value on people, development and inclusion
Do what you say - our value on integrity and accountability
Make a difference - our value on purpose and impact