Chuyên gia, Private and Priority (40001507)

Key Accountabilities (1)

first. Responsible for providing at least in-depth specialized knowledge for 1 area of ​​expertise as follows:

'1.1 Identifying customer segments/Understanding customers/Customer value chain
- Be the focal point of the team to provide knowledge with high professional content, make requirements for relevant departments to conduct surveys and market research on characteristics, behaviors, and views of strategic customer segments/sub-segments, the purpose of which is to analyze insights for the strategic PKKH team.
- Define criteria, build and improve processes and identity models to define Economic customer segments.
- Define criteria, build and improve identification processes and models to identify selected sub-PKKHs
- Managing customer understanding according to target segments/sub-segments by coordinating with related departments to collect and analyze information on customer needs, market information and competitors compete

1.2 Building a customer value proposition (CVP)
- Act as the focal point to give the title to the relevant departments to conduct Research on factors to evaluate the oriented CVPs for strategic customer sub-segments, target customer segments.
- Develop and propose positioning values ​​(CVP) (including 5 components Product, Price, Service, Convenience, Customer Experience) for target customer segments and sub-segments.
- Participate in designing & proposing packages of offerings for each target customer group to meet CVP and optimize customer lifecycle value.
- Join the solution design / channel management teams and other units in the Division to ensure the provision of products and services according to customer needs and bring the best experience to customers.

1.3 Identify strategic customer groups for business activities from time to time.
- Criteria for identifying tactical subgroups of PKKH
- Model of identifying tactical sub-units that operate periodically
- List of periodically identified tactical customer groups