Sr Manager, Non-Traditional Generics Marketing

How You’ll Spend Your Day

All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.

 

Key responsibilities include, but are not limited to:

Product Positioning & Market Readiness

• Identify markets and pipeline products that require differentiated or non‑traditional marketing approaches.
• Develop and execute innovative go‑to‑market strategies using non‑personal promotion and market access programs.
• Partner cross‑functionally to ensure strategic alignment and seamless execution.
• Drive market‑readiness efforts by supporting product and packaging‑related documentation.

Strategic Planning

• Identify unmet business needs, emerging opportunities, and key challenges.
• Leverage market insights, category trends, competitive intelligence, and performance data to define key segments, growth drivers, and prioritized initiatives, with emphasis on the specialty pharmacy space.

Marketing Communications & Digital Presence

• Lead development of clear, compelling customer‑facing content aligned with US Gx commercial objectives.
• Oversee product website strategy, content development, UI/UX enhancements, and performance analysis to strengthen market visibility and engagement.
• Translate complex clinical, market, and competitive insights into concise, impactful messaging that maintains a unified brand voice.

Financial Ownership

• Monitors spend and identify opportunities to improve cost efficiency.
• Support budget planning and maintain oversight of assigned budget areas.
• Coordinate internal and external resources to ensure responsible use of funding.

Analytics & Performance Measurement

• Collaborate with internal partners to develop strong analytical frameworks and success metrics.
• Measure the effectiveness of marketing plans and tactics using performance indicators.
• Continuously refine strategies based on data‑driven insights and market feedback.

Excellence in Execution

• Demonstrate strong project management skills with clear objectives, on-time delivery, and operational efficiency.
• Implement marketing strategies across multiple channels, stakeholder groups, and therapeutic areas.
• Oversee execution with a focus on quality, consistency, and cross‑functional alignment.

Communication & Relationship Building

• Communicate effectively across all organizational levels.
• Inspire teams, champion innovation, and build strong relationships with internal and external partners.