Manager of Content, Store Experiences – Beauty & Salon

Overview

Manager of Content, Store Experiences – Beauty & Salon

 

Role Summary

The Manager, Events & Experiences Content is responsible for bringing beauty and salon events to life through compelling, social-first content that drives traffic, engagement, and sales

This role leads to the capture, creation, and amplification of content from in-store events, brand activations, and experience, ensuring every moment is turned into shareable, revenue-driving storytelling

Connects events to content and content to commerce, creating visibility for the business while inspiring both customers and store teams. 

 

Key Responsibilities

 

Event Content Strategy & Execution

• Develop and execute a content strategy for all events and experiences

• Capture key moments from in-store events, brand activations, and trainings

• Ensure every event has a clear content plan (before, during, and after) Translate events into engaging stories that drive awareness and traffic

 

Social Content Creation

• Create and manage short-form video, photography, and social content

• Ensure content is aligned to brand voice, trends, and platform best practices

• Highlight artistry, services, product, and customer experiences through content • Deliver content that is engaging, authentic, and performance-driven

 

Traffic & Sales Impact

• Use content to drive store traffic, event attendance, and customer engagement

• Partner with Sales & Education teams to align content with event sales goals and key moments

• Amplify product launches, services, and promotions through event storytelling

• Track and optimize content performance to improve reach and conversion

 

Team & Field Enablement

• Provide tools and guidance for store teams to capture and share content locally

• Create simple frameworks and templates to ensure consistent, high-quality content

• Elevate field capability in social storytelling and content creation

 

Cross-Functional Partnership

• Partner with Brands, Merchants, Pro Team, and Education to align on event storytelling 

• Collaborate with marketing to ensure content supports broader campaigns

• Ensure alignment between in-store experiences and digital presence

• Partners with internal Communications for monthly updates on events and highlights all community, in store, and activations for awareness in the community and in stores

• Attends PR Event, Marketing, and Event Meetings

 

Content Management & Organization

• Manage and organize a central content library for events and experiences

• Ensure content is accessible for reuse across teams and platforms • Maintain consistency in quality, tone, and brand representation

 

Qualifications

• Strong creative eye for content, storytelling, and visual trends

• Deep understanding of social media platforms and content performance

• Ability to connect content to traffic, engagement, and sales outcomes

• Highly organized and able to manage multiple events and timelines

• Collaborative, energetic, and hands-on

 

What you get:

Eligible for bonus under the Management Incentive Plan.

 

If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match.  All associates are eligible for an associate discount on JCPenney merchandise.  For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year.  *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.yourjcpbenefits.com.

 

About JCPenney:

JCPenney is the shopping destination for diverse, working American families

With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality, and value

JCPenney offers a broad portfolio of fashion, apparel, home, beauty, and jewelry from national and private brands and provides personal services including salon, portrait and optical

The Company and its 50,000 associates worldwide serve customers where, when, and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico

In 2024, JCPenney celebrates 122 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. 

Pay Range

USD $81,000.00 - USD $135,000.00 /Yr.