Market Segmentation Analyst - Fall 2026 Co-op/Intern

YOUR NEXT PLACEMENT 

Work term: Fall 2026

Work term length: 4-month 

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment. 

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here. 

Job Summary

As a Market Segmentation Analyst Co-op, you will support the team in uncovering actionable insights into market dynamics and geographic opportunities. This role is ideal for a student with a passion for spatial data, data analysis, and strategic thinking. You will work closely with the Market Segmentation Manager to support decisions on which customers to prioritize, where growth opportunities exist and how to tailor marketing strategies to different regions and audiences.

What you’ll be doing 

• • Assist in ad hoc data analysis by extracting and synthesizing data using Google BigQuery to answer business questions. 

• • Analyze market data using tools like Excel, Google Looker, and GIS software to identify trends and geographic patterns, with a focus on the Ontario and Quebec markets.

• • Help prepare presentations and reports that translate complex data into clear, actionable insights for strategic planning.

• • Collaborate with the Market Segmentation Manager to align data analysis with business objectives and strategic initiatives.

• • Monitor market trends and demographic shifts to provide contextual insights for the Sonnet brand.

• • Support data quality and integrity for all analyses and reports.

What you bring 

• • Currently enrolled in or recently graduated from a Bachelor’s program in Marketing, GIS/Geography, Data Science, Business Analytics or a related field.

  • Strong analytical and problem-solving skills.

  • General aptitude for data, math and geography

  • Some familiarity writing SQL queries to extract and manipulate data (experience with Google BigQuery is a strong asset) and data analysis tools (e.g. Excel)

  • Excellent written and verbal communication skills.

  • Ability to work independently and in a team environment.

  • Detail-oriented with a passion for understanding behavior.

  • • Experience with data visualization tools (e.g., Google Looker, Tableau, Power BI).

  • • Familiarity with Geographic Information Systems (GIS) software such as QGIS or ArcGIS for spatial data analysis.

  • • Familiarity with third-party demographic and market data sets (such as Environics Analytics).

  • • Prior internship or co-op experience in market research or analytics is a plus.

Did you know?  

• We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions. 
• We care about students: Definity distributes $85,000 in scholarships to students across Canada each year. 
• We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work. 

What can Definity offer you?  

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
• Culture of accountability, empowerment, and collaboration.
• Opportunities to support personal and professional growth through real-life experience and unique learning opportunities. Our Leadership Essentials program builds knowledge and skills to Team Leaders to Directors
• Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.
• Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work!

This position is being posted to fill an existing vacancy.

The hourly compensation for the role starts at $22.50 per hour and will increase based on factors including but not limited to, skills, education, experience, and the recommended rates as set by the respective educational institution.

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter. 

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].

Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references). 

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