Specialist, CRM and Personalized Marketing

About the Team

The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love

They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities

The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team

Everyone brings their own point of view to create a unique experience for the pets and pet parents.

About the Location

Collaborative & Flexible Work Environment: We believe in fostering growth, teamwork and creativity in a dynamic workplace

This role is based at PetSmart’s Phoenix Home Office, where associates currently enjoy the benefits of in-person collaboration while having the flexibility to work remotely one day per week (a “flex workday” with leader approval), and an expected four days in the office

At PetSmart, you’ll be part of an engaging and supportive environment designed to help you and our teams thrive.

About the Job

Our Omni-Channel Marketing team is looking for talented marketing individuals who are passionate about pets, highly detail-oriented, enjoy identifying and implementing process optimizations, and are relentlessly unsatisfied with the status quo. 

We are seeking a Specialist of Personalized Marketing to help support the deployment and execution of CRM campaigns across multiple channels, including email, SMS, and push

This role will be instrumental in assisting with a variety of responsibilities including, but not limited to, monthly campaign calendar curation, development of email briefs and targeting parameters, coordinating email planning sessions, and initiating promotional offer set-up. 

The ideal candidate is highly organized, customer-centric, collaborative, and energized by executing personalized marketing campaigns with precision in a fast-paced environment

PetSmart is poised to rapidly grow in this area and is looking for growth-minded individuals to be part of the journey. 

What You’ll Do:  

• Create and implement email campaign briefs in collaboration with various stakeholders 

• Participate in monthly calendar planning, CRM strategy working sessions, and campaign targeting meetings, providing ideas and recommendations 

• Collect and organize necessary details for successful campaign deployment, including copy, disclaimers, URLs, targeting requirements, and creative assets 

• Perform detailed QA reviews of campaigns, offers, links, targeting, and creative assets to ensure accurate and flawless execution across channels  

• Monitor and manage project tasks in Workfront to ensure campaigns remain on schedule and key milestones are met 

• Proactively identify risks, gaps, or timeline concerns and communicate recommendations or solutions to stakeholders as needed 

• Orchestrate the set-up of in-store and online promotional offers and generate coupon creative assets 

• Maintain weekly campaign reports utilizing a variety of data sources to evaluate campaign performance and inform decision-making, including CRM channel metrics, customer metrics, sales, and redemption metrics 

• Partner collaboratively across marketing, digital, creative, CRM audience, and technical teams to help bring campaigns to life across owned channels 

• Continuously identify opportunities to improve workflows, documentation, operational processes, and campaign execution efficiencies 

• Leverage AI and emerging technologies to create efficiencies and personalization in communications while embracing a fast-paced, evolving marketing environment 

• Demonstrate ownership of assigned projects from intake through deployment and post-campaign reporting 

 

What You Need: 

 

• Bachelor’s degree from a four-year college or university in Marketing, Merchandising, Business, or related field 

• Minimum two years of relevant marketing experience, retail preferred 

• Previous CRM experience including email, SMS, or mobile push preferred, which may include experience with email automation or deployment platforms, QA processes, AI tools, or campaign operations