Job Description
Job Title: Assistant Manager / Senior Executive, Customer Value Management
Location: Singapore
This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing. The incumbent will develop and optimize data-driven retention, upsell, and cross-sell strategies across multiple channels, leveraging customer insights, segmentation, and marketing automation to enhance engagement and reduce churn.
Key Responsibilities
Customer Strategy & Campaign Planning
Develop and execute customer lifecycle strategies to drive retention, engagement, and customer value
Leverage customer data and analytics to identify insights, behavioral triggers, and growth opportunities
Utilize SQL and analytics tools to support segmentation, targeting, and performance analysis
Develop and optimize Next Best Offer (NBO) / decisioning frameworks in collaboration with Data Science/Analytics teams
Plan and deliver targeted retention, upsell, and cross-sell campaigns to achieve churn reduction and revenue growth
Design and implement personalized offers and propositions to drive product adoption and customer loyalty
Build business cases and collaborate with cross-functional teams (e.g., Product, Marketing, Digital, Sales) to deliver initiatives
Campaign Execution & Optimization
Manage end-to-end campaign execution across multiple channels (e.g., email, SMS, app push, digital platforms)
Drive automation of marketing journeys to enable scalable, trigger-based, and real-time engagement
Implement test-and-learn approaches (e.g., A/B testing) to continuously improve campaign effectiveness
Monitor and optimize key performance metrics including conversion, engagement, retention, and ROI
Ensure strong campaign governance, including contact strategy, customer experience, and compliance
Qualifications
Degree in Marketing, Business, Statistics or similar field
Minimum 3-5 years of work experience in campaign management, preferably in telecommunications, tech, FMCG or a related industry
Good working knowledge of SQL as well as Tableau
Ability to work independently as well as in a team in a fast-paced environment
Strong analytical, problem-solving and communication skills
Excellent interpersonal skills