Contract - Customer & Marketing Data Analyst

Responsibilities

1. Reporting & Monitoring – 35% 

• Provide monthly reports on marketing performance to key stakeholders. 

• Perform deep-dive and ad-hoc analyses on marketing initiatives, campaign performance, audience behavior, and utilization data. 

• Proactively monitor and track marketing KPIs (e.g., CTR, CPA, ROAS, Conversion Rates). 

• Translate findings into actionable insights and optimization opportunities for stakeholders through reports and presentations.

2. Data Collection & Management – 25% 

• Extract and clean data from marketing platforms (e.g., Google Analytics 4, Social Media Platforms, Salesforce Marketing Cloud) for analysis and database storage. 

• Ensure proper campaign tagging and tracking implementations (e.g., UTM Parameters, Google Tag Manager), including documentation. 

• Write, optimize, and document SQL queries to retrieve data from databases.

• Support the development of marketing tables and views in database schemas. 

3. Automation & Dashboard Development – 25% 

• Build and maintain marketing reporting dashboards using BI tools (Tableau, Power BI). 

• Apply visualization best practices for clarity and usability.

• Conduct routine quality assurance checks to ensure data accuracy and consistency. 

• Work closely with marketing teams to collect business requirements and documentation.

4. Collaboration & Insights Generation – 15% 

• Create clear, concise reports and presentations for stakeholders to inform decision-making with data-driven recommendations. 

• Work cross-functionally with other analyst(s) and data engineers to support analysis and data integration