E‑Commerce Traffic & CRM Manager

About us

Dyson is a global technology company. We solve problems others choose to ignore with pioneering technology that works better. Our E‑Commerce team drives how our technology is discovered, purchased and experienced online—powering growth through performance, data and seamless customer journeys across every market we operate in.

About the role

As our E‑Commerce Traffic and CRM Manager you will sit at the intersection of performance media and customer lifecycle strategy, shaping how Dyson drives acquisition, retention and long-term customer value across MEA.

With a strong focus on CRM, you will build and scale lifecycle strategy from the ground up—defining customer journeys, segmentation and retention programmes—while directing agency partners across lower-funnel performance channels. This is a high-ownership, strategic role with clear impact on commercial performance.

Operating across key markets including UAE, Saudi Arabia, South Africa and emerging markets such as Egypt, you will play a key role in evolving Dyson’s Direct business and customer model in the region.

You will:

• Own and direct the regional lower-funnel paid media strategy across Dyson.com markets in MEA
• Define channel priorities and budget allocation to drive efficiency and improve CPA
• Lead performance reviews with agency partners, challenging results and driving continuous optimisation
• Oversee affiliate and performance partnerships, focusing on higher-impact channels
• Develop and own the CRM strategy across MEA, including lifecycle journeys, segmentation and campaign planning
• Design and deliver customer lifecycle programmes across onboarding, retention and loyalty
• Align CRM and trading calendars with the e‑commerce trade team to support key commercial moments
• Brief and manage agency execution across CRM and media, ensuring quality and consistency
• Segment audiences using behavioural and transactional data to deliver targeted, relevant communications
• Track and optimise performance across CPA, ROAS, conversion, repeat purchase and customer lifetime value
• Integrate traffic and CRM into a unified acquisition and retention engine
• Contribute to trading reviews with clear, structured insights and recommendations

About you

• At least five years’ experience in performance marketing, CRM or digital growth within e‑commerce or a DTC environment
• Strong CRM expertise, including lifecycle strategy, segmentation and retention programmes
• Experience working with media agencies across paid search, paid social and remarketing
• Commercially minded, with a clear understanding of performance impact on revenue and profitability
• Comfortable owning performance metrics and communicating insights to senior stakeholders
• Experience with CRM platforms, ideally Salesforce Marketing Cloud
• Confident setting strategy and managing delivery through agency partners
• Strong collaboration skills, working effectively across teams, markets and external partners
• Analytical and data-driven, able to translate insights into action
• Experience operating at scale across multi-market environments
• MEA or GCC experience beneficial; Arabic advantageous
• Proactive, self-directed and accountable
• Curious, structured and focused on continuous improvement
• Comfortable navigating complexity across markets
• Driven by impact, performance and long-term growth

Reward

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Working policy

Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.