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Bachelor’s degree in Mathematics, Statistics, Engineering or Data Analytics/Science, or closely related field
8+ years’ experience in data science, with media analytics expertise
Demonstrated sound understanding of concepts, principles and practices in Marketing and Sales
Understanding of the business and technical aspects of Marketing Mix Modeling, Media Effectiveness Testing tools (Lift, A/B, etc.), Creative Testing, and proficiency for the evolution of and other tools in the Media Effectiveness Space
Demonstrated skills and results in analyzing complex datasets, generating insights and building robust statistical models
Demonstrated ability to connect the dots between complex data/analytics and business understanding
Proficiency with building dashboards for business users using data visualization software (Power BI preferred)
Expertise in SQL and Python coding
Demonstrated experience with building data models, machine learning & AI
Comfortable working with structured and unstructured data sources, e.g. syndicated data, SAP
Proven project leadership experience with demonstrated success in balancing multiple projects in a fast-paced environment; foresees and addresses issues before they become significant obstacles
Strong technical curiosity, a passion for problem solving and the ability to uncover richness of analytic insight that translates to business opportunity
Demonstrated agile learning skills; ability to learn new technology, skills & tools quickly and easily
Ability to synthesize analytic learnings and translate into compelling stories for a business audience
Effective at building collaborative, cross functional and cross-geography partnerships
Excellent written communication and presentation skills
Ability to travel internationally, as needed (0-5%)
Strong personal leadership, including attention to detail, quality of work and bias toward action
CPG or Food/Bev experience (preferred)
Senior Data Scientist- Global Marketing Measurement & Optimization
Hunt Valley, MD$104K - $181K / yearPosted 1 weeks ago
Full-timehybridsenior