EXECUTIVE N - PROJECT SALES

Business objectives

• Conduct planning and analysis for all segments in Project Sales and prepare a growth plan for business development in each segment.
• Identify growth opportunities and drive initiatives to gain market share with a specific focus on identified key accounts, segments, geographies, and products.
• Design and run interventions to upgrade customers on usage of high-end premium products.
• Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants, etc.

Applicator Engagement

• Develop relationships with and engage applicators using various tools available at his disposal like loyalty clubs, promotions, etc.
• Focus on Applicator business development by developing a strong understanding of the business of the applicators.
• Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones.

Market Development

• Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc.
• Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc.
• Actively work towards improving customer experience via working on various service initiatives

Integrate

• Integrate with Retail, Services, and Commercial teams to ensure lead generation, timely customer service, freight cost within budget, and dealer account reconciliation.
• Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability.
• Monitor the Input Utilization within the permissible limits.

Team Management

• Ensure growth and development of the immediate team.
• Productive utilization of manpower resources to drive business growth