Sr. Director, Brand Marketing

Join our dynamic and thriving footwear company as a Sr. Director, Brand Marketing- Allen Edmonds in New York, NY where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning. What will you be doing? Assure: Assure a clear, differentiated brand and storytelling vision that reflects elevated luxury taste, cultural relevance, and style fluency, driving brand desire and consumer connection. Assure integrated, full‑funnel marketing execution that aligns Momentum Marketing, media, content, and channels to move consumers seamlessly from awareness through conversion. Assure disciplined luxury brand stewardship by balancing brand integrity with performance, using data‑informed judgment to guide optimization, social presence, and platform decisions without diluting distinctiveness. Assure strong leadership and alignment across the organization and partners, delivering consistent brand expression, effective budget stewardship, and high‑quality execution across all consumer touchpoints. Lead: Lead brand development, storytelling strategy, and consumer engagement planning, ensuring execution reflects strong cultural literacy, elevated taste, and style fluency. Drive deep consumer and brand research to identify engagement drivers, retention opportunities, and the effectiveness of all brand touchpoints. Lead agency and partner relationships across media, PR, brand, and social setting a high bar for both performance outcomes and brand expression. Plan and execute: Plan and execute brand image initiatives, including marketing concepts, digital campaigns, PR, social, and customer engagement, leveraging best‑in‑class D2C capabilities. Ensure consistency across all consumer touchpoints, delivering a cohesive brand experience from first impression through conversion across digital, social, and retail environments. Partner: Partner closely with brand leadership to articulate and implement brand platforms, consumer engagement strategies, visioning, and operating plans. Collaborate across product, brand marketing, and wholesale sales to deliver compelling trade show experiences, sell‑in materials, and cohesive merchandising storytelling. Oversee: Oversee annual marketing budget planning, strategy development, and performance tracking, aligning spend with current marketing realities and long‑term brand ambitions. Maintain fluent, working knowledge across paid, owned, and earned channels without over‑indexing on any single discipline; act as a taste‑led orchestrator rather than a channel specialist. Identify opportunities that support brand growth and market expansion. Demonstrate: Demonstrate performance media literacy, with the ability to evaluate strategy, interrogate KPIs, and guide partners toward brand‑aligned optimization that balances effectiveness with efficiency. Perks you will enjoy! Our Shoe Discounts. No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands Career Development and Learning Opportunities. Sharpen your skills with our Learning Database of 12,000+ courses, LinkedIn Learning, upfront education assistance, and join us for our annual internal learning and networking events Benefits that Start Day One. To learn more details about our total rewards including health benefits and PTO, visit yourcaleres.com Mental Wellness. Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates Relaxed Dress Code. At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Qualifications that make you the perfect fit! Bachelor’s Degree in Marketing or Business related degree required 10+ years Marketing experience preferred Capable of navigating a complex enterprise environment; understands how to move work across multiple verticals (eCommerce, media buying, studio operations, etc.). Advertising / Campaign Development / Public Relations experience preferred MAC applications preferred Business Intelligence, SAP preferred Travel required, approx. 30% #LI-AP1