Regional PR Lead, Africa

YOUR MISSION

As the Africa PR Lead, you will be the strategic architect of Glovo’s reputation across several of our anglo and francophone African markets: Nigeria, Uganda, Tunisia, and Côte d'Ivoire. 

At this pivotal stage, you will lead the regional PR and social media strategy, acting as a "chameleon" to navigate the diverse cultural nuances of the continent. By bridging the gap between corporate storytelling and creative consumer campaigns, you will position Glovo as a "Top Tech Company" and a "Love Brand". Reporting directly to the Global Communications Director, you will work hand-in-hand with other regional leaders to ensure our communication is 360°, data-driven, and impactful.

BE A PART OF A TEAM WHERE YOU WILL:

PR Comms and Media Relations

• Strategic Execution: Own and execute the day-to-day local PR strategy, identifying strategic communication opportunities to showcase business milestones and reinforce our industry leadership.

• Media Network: Build and nurture long-term relationships with journalists, media houses, and tech Key Opinion Leaders (KOLs) across both Anglophone and Francophone markets.

• Crisis Management: Act as the first line of defense for high-stakes regulatory shifts or media crises, making quick, informed decisions to safeguard the brand.

• Agency Management: Onboard and manage external agencies, ensuring they meet KPIs, stay within budget, and deliver high-quality content like press releases and Q&As.

• Executive Support: Prepare General Managers and regional leaders for media appearances through comprehensive media training.

Social Media and Creative Strategy

• Social Footprint: Manage and grow Glovo’s social media presence in Africa, specifically leveraging LinkedIn and consumer-facing platforms to connect with customers creatively.

• Campaign Integration: Coordinate consumer-facing campaigns that integrate influencer partnerships with data-driven success metrics.

• Narrative Building: Maximize lifestyle narratives to strengthen Glovo’s "Love Brand" status across the continent.

Strategy and Reporting

• Metric Ownership: Own PR OKRs and budgets, providing regular reports on positive media coverage, share of voice, and sentiment analysis.

• Cross-functional Alignment: Collaborate with internal stakeholders including Legal, Operations, Marketing Growth, and Finance to ensure consistent messaging.

WHAT YOU WILL BRING TO THE RIDE

• Regional PR Expertise: 5+ years of progressive experience in PR or social media, with a deep understanding of the media landscape and reputation dynamics across Africa.

• Language Mastery: Native or fluent proficiency in English is a must, while French is definitely an extra point. 

• Strategic "Doer" Mentality: A startup mindset ("gas") where you are comfortable rolling up your sleeves to handle day-to-day execution alongside agencies.

• Agile Crisis Management: A proven track record of handling high-stakes media or social media crises with quick decision-making under pressure.

• Creative & Analytical Mindset: The ability to draft compelling media strategies while remaining disciplined about organizational skills, budgets, and KPI reporting.

• Adaptability: The versatility to handle different cultural nuances across Africa and the flexibility to travel on-demand to the 4 countries where we operate.

• Location: While this role is based in Barcelona, it requires a daily strategic focus on the African region and the ability to travel on a monthly basis.