Manager, Account Based Marketing, GBM

About the Team The Scaled Growth Agency Marketing team within Global Business Marketing (GBM) partners closely with the Indie Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion, helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs.

About the Role The successful candidate will develop and execute marketing strategies that accelerate agency growth on TikTok, from driving advertiser penetration within agency portfolios to enabling agencies to acquire new clients through TikTok-first programs. This includes building scalable engagement programs, delivering persona-based education, positioning TikTok as a creative-led performance engine, and supporting executive-level thought leadership initiatives.

This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.

Responsibilities

• Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok.
• Plan and deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement.
• Scale matchmaking and co-growth programs (building on APAC models) to facilitate agency-advertiser introductions.
• Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities.
• Collaborate with regional teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.
• Define success metrics and measure marketing impact against expansion and revenue goals.

Minimum Qualifications

• Minimum 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing, preferably in digital media, advertising, technology, or platform businesses.
• Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations.
• Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment.
• Strong project management, stakeholder communication, and execution skills.
• Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes.

Preferred Qualifications

• Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments.
• Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders.
• Familiarity with industry bodies, trade associations, and key marketing events across major global regions.
• Experience designing educational programs, upskilling initiatives, and event strategies that drive commercial outcomes.
• Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends.
• Experience operating in global or multi-regional roles with the ability to localize strategy by market maturity and sales motion.
• Comfortable working in ambiguous, evolving environments and building programs from strategy through execution.
• Familiarity with AI applications in advertising and marketing technology ecosystems.