Study Hall Rooftop Lounge Sales & Marketing Manager
Job Description
Wedding Sales & Revenue Generation (Primary Focus)
Drive wedding-related event sales for:
Study Hall Rooftop Lounge (welcome receptions, rehearsal dinners, after-parties, rooftop buyouts)
Residence Inn Berkeley function space (bridal showers, farewell brunches, indoor wedding events)
Primary wedding event focus includes:
Engagement parties
Bridal and wedding showers
Rehearsal dinners
Welcome receptions
Farewell brunches
After-parties
Wedding weekend events tied to hotel room blocks
Responsibilities include:
Proactively selling and closing wedding business through outbound prospecting, referrals, planners, venues, and partnerships
Managing a consistent and accurate wedding sales pipeline using CRM systems
Conducting personalized site tours highlighting rooftop ambiance, guest experience, and wedding-friendly layouts
Creating customized proposals and packages aligned with wedding budgets, minimum spend requirements, and profitability targets
Negotiating contracts, deposits, billing terms, and payment schedules
Driving incremental revenue through bundled offerings (rooftop + function space, room blocks, F&B enhancements)
Meet or exceed assigned goals for wedding bookings, food & beverage revenue, buyouts, and room nights tied to wedding events.
Wedding Event Planning Support & Execution
Serve as the primary point of contact for wedding clients from inquiry through post-event follow-up
Prepare and distribute accurate event documentation (BEOs, timelines, floor plans)
Partner closely with Culinary, Banquets, Front Office, and Hotel Leadership to ensure seamless execution
Support service recovery and guest concerns in alignment with Pyramid Global Hospitality standards
Wedding-Focused Social Media Activation
Collaborate with Sparkle Digital Marketing to promote Study Hall as a wedding destination
Support wedding-focused campaigns with content, messaging, CTAs, and on-site visuals
Convert social media inquiries and DMs into qualified wedding leads and bookings
Participate in styled shoots, influencer collaborations, and wedding content days
Ensure guest consent, brand standards, and compliance for all posted content
Wedding Partnerships & Programming
Develop partnerships with:
Wedding planners and coordinators
Preferred vendors (florals, photography, rentals, entertainment)
Wedding venues and referral partners
Collaborate with the Chef and Culinary Team to design:
Wedding reception menus
Welcome reception packages
Rooftop brunch and farewell experiences
Recommend and promote signature wedding offerings such as:
“Wedding Weekend Rooftop Welcome”
“After-Party Buyout Experience”
“Farewell Brunch Packages”
Perform other duties as required by your leader