Area Director

Summary & Reports to: Reporting to the Vice President of Operations, The Edge Fitness Club's Area Director is responsible for the overall operational and financial performance of the clubs in their assigned territory, including profitability, asset management, compliance, member experience, sales, personnel training and talent development. He or she ensures the fiscal effectiveness of all profit centers and provides leadership to accomplish overall departmental objectives. Our Area Director will work hand in hand with their General Manager team to guarantee operational excellence companywide. To achieve success in this position, this person must be able to source, hire, develop and create leaders who can in turn, run successful Edge Clubs.

Duties & Responsibilities/Essential functions:

Financial Performance & Sales:

• Accountable for the daily, monthly and yearly financial performance of the clubs in their district while driving revenues and managing expenses
• Oversee the work of the club's management to ensure each location is meeting or exceeding the daily, monthly and yearly sales, personal training and ancillary forecast
• Oversees each club's Sales and Fitness Department to ensure achievement of company KPI's
• Develop and communicate business strategies for the district and each club to drive revenue growth, increase membership balance and deliver profitability
• Ensures each club in the district has an optimized schedule that meets the needs of the business through adhering to the Manager on Duty guidelines while adhering to their allotted payroll budget
• Understands the competitive landscape within the district and creates opportunities to address business challenges

Team & People Management:

• Manage a team of General Managers with a focus on club performance, talent development, training, and recruiting
• Conduct regular and consistent club visits with General Managers and club leadership teams to evaluate and identify business opportunities to improve revenue, profitability and member experience
• Provide frequent and consistent coaching and feedback during club visits, weekly business meetings and weekly check-ins
• Maintain managerial oversight of all General Managers and communicates regularly with department heads regarding the performance of each department
• Understands the company's Mission Statement, core values and overall culture of the business, leading by example and holding all employees accountable to the spirit of The Edge
• Develop a talent and succession plan for their district to build a bench of talent and support business growth
• Ensure each club staffed properly to hit their goals while staying within the parameters of the payroll budgets
• Effectively manage and communicate Policies and Procedures and make sure they are being uniformly enforced companywide
• Identify organizational or employee-related issues and create effective solutions
• Creates a positive and healthy workplace that fosters constant and never-ending improvement

Communication:

• Ensures the General Manager holds a production meeting with their management team daily to develop a business strategy to ensure all KPI's are revenue targets are achieved
• Participates in weekly General Manager calls or meetings with corporate staff to present their club's performance and overview of the current club status
• Corresponds and collaborates consistently with cross functional department heads to identify and address areas of opportunities

Quality Control:

• Personally conducts club walk throughs to ensure that the equipment, locker rooms and overall facility maintenance are meeting Edge standards and is promoting our brand
• Communicate with the corresponding Regional Facilities Manager and Director of Facilities to ensure the cleanliness and safety of the clubs is meeting or exceeding company standards
• Ensures that all club marketing and materials are accurate and up to date
• Audit the inventory of the club to ensure all retail areas are replenished, merchandised to brand standard and shrink is controlled
• Maintains quality service by establishing and maintaining relationships with the members to ensure their experience

Club Leadership:

• Carry and conduct themselves as if they are the owner of the business at all times
• Ensure the General Managers are committed to delivering excellent member service through an effective Manager on Duty program
• Educates and enforces new club policies and procedures and ensures consistency
• Responds quickly to employee and member issues and complaints in a timely and courteous fashion