Executive, E Commerce (For SANTAN)

eCommerce Strategy & Execution

• Develop and execute eCommerce strategies to drive sales growth on TikTok.
• Lead customer acquisition efforts through TikTok Shop, paid ads, livestreams, and affiliate..
• Plan and manage key campaigns (e.g., special offers, flash sales) on TikTok, analyzing trends to optimize spend and increase ROI.
• Build relationships with key account managers to ensure the smooth campaign execution.
• Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools.
• Allocate budget and run A/B testing to optimize ads across shop tabs, livestreams, and products.

Livestream Management

• Oversee the planning and execution of livestreams and manage monthly live schedule.
• Recruit, train and manage live hosts, ensuring they are equipped with product knowledge and audience engagement strategies.
• Adjust livestream offers and product displays in real-time to boost conversion rates.
• Track livestream metrics such as viewer count, engagement rate, and sales performance to inform future strategies.

Operations & Logistics

• Oversee the day-to-day operation of the eCommerce platforms, ensuring an optimal user experience.
• Manage inventory by coordinating between online and offline stock levels and ensure proper implementation of promotional mechanisms (e.g., bundles, discounts, vouchers).
• Work closely with the logistics and fulfilment team to ensure timely delivery of orders.

Performance Tracking & Reporting

• Provide regular performance analysis against forecasts, adjusting strategies as needed to meet objectives.
• Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics for internal stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of experience managing eCommerce platforms or livestream execution.
• Proficiency in TikTok ads, eCommerce tools and livestream optimization.
• Strong analytical skills with experience tracking and optimizing performance metrics .