Admissions Executive

Job Description

ISP Malaysia - Straits International School

Admissions Executive Profile

Purpose of Role

The Admissions Executive is responsible for all aspects of the Admissions Department including enquiry management, parent counseling and campus tour, telemarketing, application management and admissions process, withdrawal process, data management, etc. to achieve enrolment and retention targets.  The post holder is responsible for supporting the Campus Principal and reporting to the Admissions Manager in matters relating to admissions and customer service.

Stakeholders:

• Internal:  All staff, School Marketing & Admissions team; Senior leadership team.
• External: Parents and students.

Report to: Admissions Manager

Key Responsibilities

To demonstrate successful planning and implementation across available channels that will result to enrolments.

• Tracks and monitors QL to Enrolment conversions via KPI report on a weekly basis with supporting analysis and action points provided by the Admissions lead
• Ensures KPI reports are shared internally with all appropriate stakeholders to support a relentless sustained focus on student recruitment and retention
• Ensures KPI reports are submitted to the Regional ISP team on a weekly basis
• Has a clear understanding of government processes with regard to permit/visa approvals and keep up to date with MOE and Immigration provisions that may affect school enrolments including visa processing
• Works closely with the Marketing Manager by giving feedback on lead quality, sharing insights from potential parents and providing ample prompts/ alerts with regard to upcoming events/ webinars, or school related initiatives aimed at new recruitment

To ensure that the team and all stakeholders are aware of the importance of sales, active student recruitment and student retention

• Ensures the school engages in active student recruitment activity to meet and exceed student recruitment targets with a clear process and timely response times/contact points in place
• Ensures sales led activities conform to annual budgets. 
• Attends and represents the schools at appropriate student recruitment and outreach events as required.
• Manages the use of the MIS/CRM to ensure robust collection of recruitment data and high levels of customer follow up.
• Maintains relevant relationships (with other key personnel) with feeder schools, universities, businesses, education agents and international markets and other organisations providing marketing and student recruitment support as required.
• Leads on establishing strong relationships with prospective and current parents and students.
• Develops strong internal relationships with staff to effectively carry out marketing and student recruitment activity.
• Ensures that systems and culture are in place to support appointed retention champions in school so that potential withdrawals are identified early and that there is full engagement with these families by appropriate internal stakeholders/ retention champions
• Ensures if any current parents' concerns are received through the admissions channel, then parents are supported to contact the school secretary as concerns from existing parents are handled by the school secretary.
• Has a clear view of the proper tracking of concerns and issues until resolution with the corresponding action items taken by the retention champions using the Retention Tracker from ISP

And to undertake any reasonable duty from time to time, as required by the Campus Principal.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding

and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.