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Job Description
Role and Responsibilities
- Collecting and analyzing data/information
- Collaborate with established and innovative sources on collating information on market/key accounts/Institutions/customers and competitors for the purpose of establishing sales plan
- Analyzing and assimilating information
- Customer segmentation based on analyzed data, utilizing customer segmentation
- Preparing an in-depth customer mapping based on the all the data and align with manager
- Developing knowledge
- Enhancing self and team competency through self-learning to acquiring overall domain knowledge on oncology and specific related diseases
- Understand patient journey, patient funnel for respective disease area
- Identifying treatment flow and unmet needs specific to each customer's patients
- Engage in active learning with the help of L&D, Medical and Marketing about our product and competitors
- Enhance self-confidence by investing by continuously improving communication/presentation skills etc
- Be innovative to facilitate deeper penetration of brand messages
- Proficiency in MS Office, digital platforms etc
- Territory Management
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- Ensure good hygiene matrices for the overall health of the territory
- Adhere to SFE parameters; coverage and right frequency, as prescribed
- Healthy balance of secondary sales and stock inventory etc
- Plan, organize and hold HCP group meetings on a regular basis
- Ensure good hygiene matrices for the overall health of the territory
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- Increase product acceptance of HCPs by effectively implementing strategies and activities including but not limited to promotional educational activities, promotional interactions with HCPs
- Provide prompt follow-ups on HCP requests
- Together with Line Manager, build strong relationships with all key stakeholders (KOLs, KDMs) to influence application and approval process for hospital listing/hospital tender
- Ensure relevant rate quotes are provided to institutions and ensure smooth facilitation of product supply
