Job Description
Campaign Operations & Execution • Build and manage complex, multi-touch engagement programs (Nurtures) using Marketo’s Smart Campaign logic. • Setup and optimize email assets, landing pages, and forms, ensuring mobile responsiveness and brand consistency. • Implement A/B testing on subject lines, CTAs, and layout to drive continuous performance lift. Lead Management & Lifecycle • Manage the Lead Scoring model to ensure high-quality leads are passed to Sales at the right time. • Oversee the Marketo-Salesforce (SFDC) sync, monitoring for errors and ensuring data flows correctly between both platforms. • Manage lead routing, data normalization, and list segmentation for hyper-targeted campaigns. Reporting & Analytics • Build and maintain performance dashboards to track MQLs, conversion rates, and campaign ROI. • Provide actionable insights to the Marketing team based on program performance data