Product Marketing

Primary Duties

Annual, Seasonal, and Monthly Planning

• Develop and lead annual, seasonal, and monthly marketing strategy aligned with company business targets (total company number and categories importance).
• Translate mid-term ambition into yearly building blocks, seasonal frameworks, and monthly campaign calendar.
• Ensure product focus aligns with sales priorities, inventory strategy, and growth ambitions.
• Work closely with merchandising, E-commerce, in-store visibility team, and store operations to ensure alignment between marketing and product push in store & e-commerce

P&L Ownership & Commercial Alignment

• Read, interpret, and analyze P&L statement to understand revenue drivers, cost structure, and profitability.
• Connect marketing initiatives to sales performance and gross margin improvement.
• Proactively identify business gaps and recommend marketing interventions to improve product sell-through.
• Monitor campaign ROI and performance KPIs, providing clear post-campaign analysis and actionable insights.

Product Storytelling & Campaign Execution

• Lead development of product-focused campaign that highlight innovation, fabric, functionality, and LifeWear philosophy.
• Ensure consistent and compelling storytelling across digital, in-store, PR and activation channels.
• Maintain high attention to detail in visual output, messaging, and execution quality.
• Be hands-on in campaign development, production discussion, and rollout monitoring.

Cross-Functional Leadership

• Act as a bridge between marketing, merchandising, in-store, store operation and e-commerce team.
• Ensure marketing timelines support store operations and product launches effectively.
• Guide team members to execute with discipline and excellence.

Team Management & Capacity Building

• Lead and mentor product marketing team members.
• Instill strong ownership mindset, detail orientation, and continuous improvement culture.
• Foster a high-performance, collaborative improvement.

Cultural Alignment & Adaptability

• Embrace and role-model UNIQLO’s Japanese-rooted culture: humility, discipline, speed, and accountability.
• Demonstrate strong adaptability within a structured yest fast-paced organization.
• Be open minded, receptive to feedback, and committed to constant refinement.

Qualifications/Requirements

• Min 6+ years of solid marketing experience, preferably from established consumer brands (retail, FMCG, or lifestyle). Multinational companies are preferable since there will be a lot of communication with Global counterparts.
  • Preferred previous companies: multinational FMCGs, multinational fashion companies from principal side, tech companies with FMCG marketing background.
• Proven experience managing annual, seasonal, and monthly marketing planning cycles.
• Strong commercial acumen with ability to read and analyze P&L and business metrics.
• Experience leading cross-functional projects in complex organizations.
• Detail-oriented and execution-driven – willing to be deeply involved in operational processes.
• Strong analytical capability with structured thinking.
• Excellent communication skills in Bahasa Indonesia and English.
• Open-minded, resilient, and culturally adaptable.
• Passion for fashion retail and consumer behavior trends.