Back to jobs
C
Digital Media & Insights (Brand, Convergence, Postpaid & Fibre) Specialist
Petaling Jaya, SelangorPosted 1 weeks ago
Full-timemid
Job Description
• Craft detailed digital media strategy & plan for the line of business, setting clear marketing objectives with the stakeholders & agencies, including target segmentation, communication strategies and media-mix.
• Drive end-to-end campaign execution (e.g. ad campaign structure & setups, UTM tagging, media schedules, creative variations, etc) and handle day-to-day operations to ensure paid digital media campaigns delivered on time.
• Collaborate with internal and external stakeholders to manage campaign ideation, activation and executions.
• Continuously monitor campaign performance and implement A/B test framework to optimize campaigns for better results.
• Generate campaign reports with actionable insights to identify improvement opportunities.
• Plan and manage digital media budgets efficiently, forecasting results and maximize ROI to meet business objectives.
• Conduct digital ad implementation audits to ensure the setup is optimal and adhering to the best practices.
• Create clear and concise creative and media brief to guide campaign development.
• Set the right KPIs, report and oversee the effectiveness of paid digital marketing campaigns and identify opportunities for improvement & optimization.
• Drive end-to-end campaign execution (e.g. ad campaign structure & setups, UTM tagging, media schedules, creative variations, etc) and handle day-to-day operations to ensure paid digital media campaigns delivered on time.
• Collaborate with internal and external stakeholders to manage campaign ideation, activation and executions.
• Continuously monitor campaign performance and implement A/B test framework to optimize campaigns for better results.
• Generate campaign reports with actionable insights to identify improvement opportunities.
• Plan and manage digital media budgets efficiently, forecasting results and maximize ROI to meet business objectives.
• Conduct digital ad implementation audits to ensure the setup is optimal and adhering to the best practices.
• Create clear and concise creative and media brief to guide campaign development.
• Set the right KPIs, report and oversee the effectiveness of paid digital marketing campaigns and identify opportunities for improvement & optimization.