Senior Business Systems Analyst

Overview How You’ll Make an Impact As a Senior, Business System Analyst, you will have an opportunity to be part of a data-centric team which is focused on providing technical solutions and strategies to achieve our client's digital marketing objectives using Epsilon’s market-leading cleanroom – PeopleCloud Prospect & Discovery

The Senior, Business Systems Analyst leverages their understanding of the ad tech space, technical capabilities, and knowledge of Epsilon’s Cleanroom platforms to support actionable digital media strategies and solutions

This role requires you to have both business and technical expertise and will need you to act as a primary liaison between the client, advertising agencies, technical product teams, and data science teams

You will play a key role within the Platform Delivery team and work across many disciplines within the SDLC — including requirements gathering / analysis, documentation, design, and testing

In addition, you will also be expected to work closely with the Delivery Lead to assist in on-time project delivery

What you’ll do as a Senior, Business System Analyst (Ad-Tech) Be part of a fast-paced and passionate team to integrate some of the largest marketers into Epsilon’s Cleanroom platform -- PeopleCloud Prospect & Discovery

Be the subject matter expert and client liaison while working with internal teams to drive the execution and delivery of key client digital initiatives

Collaborate with internal teams, including Advertising Agencies, Data Science, Account Management, Client Development, Media Managers, Data Engineers, and Product Owners

Be responsible for purposeful project documentation, including requirements, source-to-target specifications, process flow diagrams, data profiles, and test cases

Lead documentation reviews and gain acceptance

Create traceability of all business requirements to functional and non-functional specifications to cover data onboarding (including warehouse processing), business rules, and end user use cases, e.g., digital campaigns, reports, analytical models / analysis, etc

Analyze data quality and provide recommendations for change

Drive product fitment analysis versus gap areas and create specifications for gap resolution

Support the onboarding of multiple data sources to a client’s cleanroom environment, with special attention to documentation, business requirements, data workflows, source-to-target specifications, needs analysis, and validation

Leverage partnership with client services, product/data teams, data science, and relationships with clients to ensure business requirements are captured and met

Become an insider and trusted advisor to client teams from a BSA perspective

Host effective client meetings, understand deliverables, and drive successful outcomes

Support developing and implementing best practices, standards and methodologies around business analysis and data analysis

Who You Are 5+ years of relevant business analysis work experience in the database/ data-driven marketing space

Experience in defining business requirements and functional specifications

Experience in translating business requirements into functional/business specifications

Understanding of relational databases, data warehouse, and data mart concepts

Ability to assemble, analyze, and evaluate data

Strong understanding of SQL

Curious with desire to continue learning

Strong critical thinking and problem-solving skills

Collaborative with strong attention to detail

Excellent written and verbal communication skills

Excellent presentation skills

Ability to multi-task, prioritize and quickly change priorities

Ability to work collaboratively with global teams

Ability to mentor and train less experienced peers

Understanding of web technologies a plus

Prefer candidates with previous digital marketing experience, especially within the online display advertising space

Prefer candidates with working knowledge of advertising technologies such Demand-Side Platform (DSP), Supply-Side Platform (SSP) and Data Management Platform (DMP)

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice

Additional Information When You Join Us, We’ll Create Something EPIC Together Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem

For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual

And 1 Voice to harmonize engagement across paid, owned and earned channels

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology

We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements

Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC

Epsilon is a global company with more than 9,000 employees around the world

Our pillars aren't just words

They're how we show up every day

People centricity: We focus on employee well-being in an environment where colleagues truly care about each other

Collaboration: We work together, support one another, and collectively achieve goals

Growth: There are endless opportunities for growth through learning, development and career advancement

Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches

Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively

Our values guide us to create value for our clients, our people and consumers

Act with integrity Work together to win together Innovate with purpose Respect all voices Empower with accountability These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose

Because You Matter As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first

Our benefits encompass a wide range of offerings, including but not limited to the following: Time to Recharge: Flexible time off (FTO), 15 paid holidays Time to Recover: Paid sick time Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling Epsilon benefits are subject to eligibility requirements and other terms

Epsilon is an Equal Opportunity Employer

Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law

Epsilon also prohibits harassment of applicants and employees based on any of these protected categories

Epsilon will provide accommodations to applicants needing accommodations to complete the application process

Please reach out to [email protected] to request an accommodation

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance

Applicants with criminal histories are welcome to apply. #LI-LM1 Compensation Range: USD $76,400.00 - USD $141,800.00/NA

This is the pay range the Company believes it will pay for this position at the time of this posting

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off

The Company anticipates the application deadline for this job posting will be 8/3/2026.