TikTok Shop - Campaign & Community Lead, Electronics (Thailand)

The e-Commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading internet companies. With millions of loyal users globally, TikTok is an ideal platform to deliver a brand new and better e-Commerce experience. We are looking for a creative and talented individual to join our product and operations team - someone who can not only drive best-in-class campaigns, but also shape the strategic direction of how we grow the electronics’ categories in Thailand.

Roles & Responsibilities Campaign Planning & Execution

• Build user awareness of e-Commerce on the TikTok platform through campaigns, community initiatives, and targeted activations.
• Initiate and plan the annual campaign calendar and activities for the electronic category - from ideation and budgeting through to execution - coordinating cross-functional (xFN) teams at every stage.
• Conduct thorough post-mortem analysis on all campaigns; apply findings to continuously improve planning and execution cycles.

Business Strategy & Insights

• Organize and coordinate cross-departmental resources to carry out research on key business development directions; provide strategic inputs including goal-setting frameworks and actionable recommendations for category growth.
• Develop and drive go-to-market strategies, seller and brand growth initiatives, and merchandise planning across the electronic category.
• Identify trends and platform opportunities to drive growth across campaigns, live commerce, and creator-led initiatives.

Operations & Stakeholder Management

• Lead and manage a team, providing clear direction, performance feedback, and development support.
• Serve as the key point of coordination between campaign, operations, seller management, and growth teams to ensure alignment and execution quality.
• Track and report on key data metrics for campaign and category performance; translate analytics into clear strategic recommendations for leadership.

Minimum Qualification(s)

• Bachelor's Degree or above.
• 5+ years of experience in project management, ownership or strategy planning
• 2+ years of team management experience.
• Strong analytical mindset; familiar with key performance metrics and comfortable making data-driven decisions.
• Proven ability to work across and influence cross-functional teams.
• Verbal and written proficiency in both English and Thai.

Preferred Qualification(s)

• Experience in e-Commerce is preferred
• Structured thinker with a logic and data-driven approach to problem-solving.
• Big-picture orientation with the ability to manage projects of varying complexity - from planning through risk mitigation and process optimization.
• Adaptable, fast learner; comfortable getting hands-on in a fast-paced, high-growth environment.