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Job Description
- Lead the strategy, ideation and production of social and influencer campaigns in partnership with creative agencies, creators, and industry partners.
- Provide thought leadership for cross-functional partners in overall marketing strategy for priority product areas. Partner with regional and local teams to identify opportunities to scale strategies and campaigns globally, and support those teams in doing so.
- Partner with analysts to track the performance of campaigns, develop strategic recommendations to optimize in real time, apply learnings to future campaigns, and report on their impact.
- Build and maintain detailed project plans and mitigations to ensure campaigns are delivered on time and within budget. Ensure the legal and regulatory compliance of all campaign work, from licensing and usage to FTC disclosures.
- Manage internal stakeholders, from senior executive approval of campaigns, to status reporting for GTM partners.