Senior Brand Manager- West Africa
Job Description
Developing and implementing annual marketing/brand activation plan.
Implementing the integrated marketing plan (IMP) and new product introduction (NPI) activities.
Manages the research process and ensure shopper insights, channel and POP strategies and plans.
Develops internal and external category reviews, analysis category data, highlights opportunities and recommends course actions.
Manages interactions with agencies and assists the evaluation.
Bachelor’s degree, minimum of 5 years job experience, including excellent understanding of or experience in marketing and category management.