SEO/SEM LeadJakarta, ID%LABEL_POSITION_TYPE_FULL_TIME%

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Job Description

We are looking for an experienced SEO / SEM Lead to drive sustainable growth across organic and paid search channels. This role will lead end-to-end SEO and SEM strategies, combining strong technical expertise with hands-on campaign execution. You will work closely with content, engineering, and marketing teams to improve search visibility, resolve website issues, and scale high-impact search campaigns.

Key Responsibilities

SEO

• Own and execute comprehensive SEO strategies across technical, on-page, and off-page initiatives

• Conduct advanced keyword research, competitor analysis, and identify growth opportunities

• Lead technical SEO audits and resolve issues related to crawlability, indexation, Core Web Vitals, page speed, and site architecture

• Troubleshoot website issues including broken links, redirects, mobile usability, JS rendering, and sitemap/indexing errors

• Optimize site structure, URL hierarchy, internal linking, schema markup, and content organization

• Monitor SEO performance and deliver insights using tools such as GSC, GA4, GTM, Ahrefs/SEMrush, Screaming Frog, and Looker Studio

• Manage Google My Business listings and improve local SEO visibility

SEM

• Plan, execute, and optimize Google Ads campaigns across Search, YouTube, and Performance Max

• Build scalable campaign structures using keyword, audience, or intent-based segmentation

• Continuously test and optimize ad creatives, bidding strategies, landing pages, and audiences

• Set up and maintain accurate tracking using GA4 and GTM (events, parameters, and conversions)

• Monitor campaign pacing, budget allocation, Quality Score, impression share, and search term performance

• Build and maintain performance dashboards and reports using Looker Studio

Job Requirements

• 4–5+ years of experience in SEO and SEM, preferably in performance-driven environments

• Proven track record of improving organic rankings, reducing CPA, and scaling paid search performance

• Strong technical SEO knowledge including crawling and indexation, canonicalization, robots.txt, and Core Web Vitals

• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, SurferSEO, and Google Search Console

• Proficient in GA4, Google Tag Manager, UTM frameworks, and attribution models

• Solid experience managing Google Ads across Search, YouTube, and Performance Max

• Basic understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers

• Experience working with CMS platforms such as WordPress, Webflow, or similar

• Strong analytical mindset with attention to detail and data-driven decision making

• Excellent communication skills and ability to collaborate cross-functionally

• Able to work independently, prioritize effectively, and manage multiple initiatives simultaneously

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