Lead Copywriter (Hybrid: Madison, WI)

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:
 

This position is responsible for participating in the development of creative strategy and the ownership and execution of simplified and easily digested copy that moves people to action. The role will lead projects and perform tactical work. The role is part of the larger creative team that is accountable for creative strategy development, creative development, and creative operations.

Job Responsibilities:

• Leads creative development of marketing and communications strategies that align with brand and audience goals.
• Develops concepts (design), based upon strategic inputs, that meet defined objectives.
• Uses rationale to present creative concepts and can defend work based upon strategy inputs.
• Has an in-depth understanding of B2B2C audience and brand drivers and develops creative that drives business results.
• Leads small scope copy based creative projects from inception to completion.
• Leverages an in-depth understanding of product benefits to develop compelling creative that drives action.
• Takes complex product information and creates simplified and easily digested (design).
• Ensures alignment with brand, product, production, and compliance standards.
• Maintains defined standards and voice.
• Recruits, mentors, and trains (designers) on brand standards and voice.
• Completes and leverages departmental direct response best practices training.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor’s degree in Business, Marketing or equivalent work experience. Advanced degree preferred.
• 7 years of experience in a direct response consumer marketing business or agency environment.
• Strong knowledge of creative process in the delivery of marketing materials and programs.
• Superior copywriting skills.
• Strong command of grammar and punctuation.
• Proven ability to collaborate with cross functional teams.
• Strong attention to detail.

If you’re ready to help make a difference, apply today.  A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool.  This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward.  Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

 

Base Salary Range:

$93,100.00 - $139,700.00

 

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.  Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.  We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.