Role

AGM-Marketing Prepaid Specialist

Job Level/ Designation

Function / Department

Marketing

Location

Ahmedabad

Job Purpose

Manage and grow prepaid revenue business for the cluster by leveraging pillars of

growth(Unlimited penetration)and grow subscriber base through effective

retention strategies.

Key Result Areas/Accountabilities

Deliver Base growth as well as Revenue outcomes as per DB.
Deliver NPS leadership for Pre-paid consumers.
Drive preference to win incremental share from Prepaid consumers in the category – MNP.
Aid Sales to drive incremental; new adds thru strong GTM deployment.
Understand consumer trends and competition landscape to aid insights and proposition development.
Drive the 121 Engine to deliver strong engagement and affinity - grow 121 contribution.
Drive Digital Payments to bring churn and costs down

Core Competencies, Knowledge, Experience

Understand consumers and emerging consumer trends and consumer buying behaviour.
Have the ability to sift through consumer speak and generate insights to
build a comprehensive GTM, aid proposition development etc.
Digital land scape, choice of media vehicles to impact consideration and
choice. SEO, Performance Marketing.
Clear understanding of ROI on Media outlays.
Strong Cross functional skills and ability to work with ambiguity and
unstructured environments is a requirement

Must have technical / professional qualifications

Consumer Marketing experience with Sales and Distribution - Should have

Managed a sales Territory.

MBA from a tier 1/2 school is essential with 2 – 5 years of experience

AGM-Prepaid Marketing

Job Description