Back to jobsDevelop and execute annual and long-range brand and product business plans with a total P&L approach encompassing both commercial and operational opportunities to manage objectives, growth and profitability for categories and products.
Oversee monthly, quarterly, and annual business performance analysis utilizing syndicated and panel data to synthesize category, competition, customer, consumer and product performance to support short- and long-term brand and product category plans to make recommendations and lead team to implement opportunistic and/or corrective actions.
Engage with Sales partners to review strategic account plans as a part of the annual planning process to ensure alignment with brand and product plans.
Lead the preparation and presentation of internal and external brand presentations.
Develop deep understanding of owned assortments and products to make consumer-insight backed business decisions.
Collaborate with Sourcing partners to navigate supplier changes and/or transitions to maintain product performance and consumer relevancy.
Manage the review process of product line performance, trends, insights and feedback to identify opportunities to promote and grow the business and/or needs to consolidate and rationalize the product line.
Participate in cross-CBU team strategic projects and analysis as needed to deliver output that is consistent and holistic across the portfolio.
Support ways of working to improve inter-team and cross-functional collaboration on projects and processes.
Define the product price, promotion and margin guidelines and manage pricing reviews.
Own product portfolio budget and assist with budget tracking and reporting
Develop impactful consumer insights using both external agencies and internal resources to support and inspire short- and long-term brand plans and projects
Provide brand and product line guidance to the Brand & Community team and agency partners to assist in the development of effective and efficient targeted marketing activation plans.
Partner with Sales, Brand & Community team, and agency partners to develop shopper marketing programs for key accounts.
Other duties as assigned.
