Back to jobsConceptualize, coordinate and execute impactful events and activities;
Source and collaborate with external event organizers to introduce a variety of activities/workshops/programmes that generate a consistent growth in traffic; (which would support/improve better tenants’ sales);
Collaborate with tenants on their promotions;
Lead event operations which includes contract negotiations, vendors’ sourcing and selection, events communications and on-site coordination;
Coordinate and drive the promotional open-space/casual leasing for potential revenue income;
Assist to develop content for A&P collaterals, manage and update content for website, social media and digital platforms;
Prepare publicity/promotion plans to create in-mall and public awareness for all events and activities;
Media liaison / public relations duties related to the shopping mall.
Prepare annual & monthly budget and tracking of expenses;
Coordinate between external parties and operations on pre-events, during events and post-events operations; (eg setting-up);
Conduct post-event evaluations and report on outcomes;
Foster good rapport and maintain on-going business relationship with tenants, vendors, event organizers, agencies etc for joint promotional & partnership opportunities;
Keep abreast of market and competitive trends to identify and develop innovative marketing campaigns.
Any other duties as assigned by the Management