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• Own and lead app performance measurement for B2C and B2B mobile experiences, ensuring clarity, consistency, and business relevance of KPIs
• Design, maintain, and evolve dashboards and reporting frameworks to monitor acquisition, engagement, retention, and conversion performance
• Conduct deep-dive analyses to identify behavioral patterns, performance drivers, and optimization opportunities across different user segments
• Partner with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable recommendations
• Lead and support A/B testing and experimentation strategies to improve user experience and business outcomes
• Ensure best-in-class implementation and governance of mobile analytics tools (e.g. SDKs, event tracking, attribution)
• Define and promote analytics best practices across teams, fostering a strong data-driven culture
• Act as a trusted analytics partner for stakeholders, adapting insights and storytelling to both B2C and B2B audiences
Job Description
• Own and lead app performance measurement for B2C and B2B mobile experiences, ensuring clarity, consistency, and business relevance of KPIs
• Design, maintain, and evolve dashboards and reporting frameworks to monitor acquisition, engagement, retention, and conversion performance
• Conduct deep-dive analyses to identify behavioral patterns, performance drivers, and optimization opportunities across different user segments
• Partner with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable recommendations
• Lead and support A/B testing and experimentation strategies to improve user experience and business outcomes
• Ensure best-in-class implementation and governance of mobile analytics tools (e.g. SDKs, event tracking, attribution)
• Define and promote analytics best practices across teams, fostering a strong data-driven culture
• Act as a trusted analytics partner for stakeholders, adapting insights and storytelling to both B2C and B2B audiences