Back to jobsBachelor's Degree in a related field, such as Marketing, Communications or Information Technology
5-7 years of experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing, preferably in CPG environment
Experience using enterprise email marketing technology, specifically Salesforce Marketing Cloud, to drive business results, including CRM databases, mobile push notifications, as well as web and in-app personalization tools
Experience driving ecommerce email marketing with sales conversion as the key performance metric
Knowledge of customer segmentation techniques, persona development, and lifecycle management
Experience in marketing analytics and analytics tools such as Google Analytics to measure how email is contributing toward business goals
Ability to work collaboratively with both external vendors and agencies as well as internal Marketing and IT teams
Ability to clearly translate technical matters and “web-speak” to other partners within the organization.
Ability to give creative direction for both visual design and copy that results in engaging and on-brand deliverables
Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to success
Ability to continuously learn and adopt new customer engagement strategies and technologies such as email, mobile apps, loyalty programs, gamification, etc.
Strong verbal and written communicator with ability to lead presentations
Detail oriented, analytical, resourceful and a creative problem solver
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