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Job Description
Role
Vi Stores Lead
Job Level/ Designation
M3
Function / Department
Postpaid
Location
Mumbai
Job Purpose
- Drive the Vi Stores operations nationally – which includes the sales , service and operations agenda . The incumbent will be responsible to deliver the target numbers on Postpaid Acqusition , enhance store / agent productivity etc by designing and leading a sharp GTM plan . A major part of the responsibility will be to design & run national programmes that help circles deliver their AOP numbers . The incumbent will partner with circles to share best practices and insights that help circles deliver incremental acquisition and revenue .
- An important part of the role will also be drive the GTM agenda for Vi Stores . This includes GTM on the Google My Business ( Stores Listing / Enhance Digital Discoverability / Drive Conversions from GMB Calls etc etc ) .
- GTM for Vi Stores also includes supervision , execution and adherence to the Visual Merchandising Book ( VM Book ) and to partner with the Brand Team on this agenda
- The role will also have responsibility for overall OPEX of Vi Stores and to partner with the Projects teams in the circles to supervise R&M activities of existing stores & New Store Launches where planned
Key Result Areas/Accountabilities
- The incumbent would require to be a keen observer of market dynamics & competition. Devise strategy to widen market penetration; simultaneously look at strategies to increase Revenue Market Share (RMS) and Customer Market Share (CMS) in that market for Vi stores
- Assisting National Vi Store Retail operations head in target planning and budget allocation, Running Projects for retail business for various key business deliverables.
- Periodically revisiting the efficacy of the NIP construct of the Vi Stores work force and come up with recommendations to evolve as per the business needs
- Keep a tab on the movement of the Sales KPIs in tandem with the R & R programs being run for Vi Stores
- To Ensure Commercials, Legal compliance, Go to Market and Last mile delivery in all National projects
- Ownership of the Google My Business Agenda – to drive store footfall , discoverability and enhance postpaid acquisition conversion
- Run campaigns on digital platforms like Instagram to drive better footfall and conversion
- Own the Visual Merchandising agenda for the Retail footprint and partner with the Brand team to make modifications as per the organization priority
- Use digital tools ( Ubora or similar tools ) to govern proper upkeep of company stores
- Drive the GTM for new store launches – to build awareness and footfall – such that new store productivity delivers on the business case numbers for the new store
- Drive the festival calendar for Vi Retail and plan and execute the GTM for key festivals like Diwali , Christmas etc
- To drive tech enablement and automation projects to meet changing business dynamics and redistribution landscape. Implementation of productivity tools with focus on increasing productivity and establishing performance culture.
- Lead integration projects-Integration projects and Process compliance to enhance Customer Experience across and footprints nationally
- Driving methods of constantly improving on customer service elements leading to better TNPS, control on complaints, EQ scores and ZIC agenda
- Setting up a governance and following up with Circle Vi Store Head for CAPA of complaints and processes to drive business process re-engineering
- Full ownership of complaints accrued from Vi stores as a part of escalation management
Core Competencies, Knowledge, Experience
- Proven operations & sales excellence
- Problem solving, strategic & analytical capabilities
- Process improvement mind set
- Ability to influence other functions for alignment on priorities related to the Vi Stores vertical
- Profiecient in Excel
- Digital Marketing
- Agency / Partner handling
Must have technical / professional qualifications
- Preferably an MBA
- 10+ years of experience in Retail (Own Stores) Operations/Management