Digital Communications Specialist

Under the direction of the Chief Communications Officer and Civic Media Manager the Digital Communications Specialist serves as a multi-channel digital communications producer and coordinator, supporting day-to-day municipal communications, civic media initiatives, and resident engagement. This role translates Town news, stories, services, and updates into compelling video and multimedia content. This role maintains accurate and timely updates across digital platforms, assisting with social media content, and supporting public engagement through coordination with the Civic Media team.

• Publish and update resident-facing content across primary channels (Town website, email newsletters, social platforms, and video channels) in coordination with Communications and Civic Media staff.
• Draft, format, and schedule email updates (including program promotions and service alerts) using approved templates and brand standards.
• Support urgent and time-sensitive notifications (e.g., weather impacts, road closures, public health updates) by preparing platform-ready messages and coordinating rapid publishing with the appropriate departments.
• Improve content findability by applying plain-language headlines, consistent tags/categories, and cross-linking related pages and updates.
• Maintain and update evergreen “how-to” resources (e.g., how to report an issue, apply for permits, register for programs, pay bills) to reduce confusion and repetitive inquiries.
• Assist in drafting and preparing time-sensitive public communications reflecting internal Town decisions prior to release, in coordination with the Chief Communications Officer and senior leadership.
• Support communications related to operational changes, service impacts, and other matters requiring coordinated executive messaging.
• Participate in the preparation and dissemination of communications where messaging is evolving in real time.

• Build and maintain an editorial pipeline of story ideas by proactively gathering updates from departments, boards, and staff.
• Package information into cohesive “campaigns” (web page + short video + social posts + email copy), ensuring consistent messaging across channels.
• Create lightweight, repeatable content series (e.g., Weekly Town Update, Meeting Recap in 60 Seconds, Service Spotlight, Project Progress) to establish predictable touchpoints with residents.

• Support community engagement by identifying recurring resident questions and information gaps and turning them into content (FAQs, explainers, short videos, and web updates).
• Monitor Town-owned channels for emerging issues and questions, helping staff respond with timely, consistent, and respectful information.
• Support coordination of digital engagement for key initiatives (surveys, open houses, public input periods) by creating promotional content and recap summaries of what was heard.
• Assist with cross-promotion partnerships (e.g., library, schools, public safety, boards/committees) to extend reach while maintaining Town voice and standards.
• Support outreach efforts for public and educational components of cable access programming.

• Support accessible communications practices across digital channels, including captioned video, readable graphics, and plain-language writing.
• Help ensure web and document content follows accessibility standards and Town guidelines (e.g., headings, alt text where applicable, and clear link text), escalating issues as needed.
• Maintain brand consistency and quality control by using approved templates, tone/voice guidance, and review workflows.

• Track and summarize basic performance metrics (e.g., video views, email engagement, top web pages, and social reach) to inform content planning and improve resident outcomes.
• Use insights to test and refine formats, posting times, and content approaches, maintaining a focus on clarity, accuracy, and usefulness.
• Support periodic “content hygiene” reviews to update stale pages, retire outdated content, and strengthen high-traffic resident pathways.

• Associate’s Degree or equivalent experience in communications, public relations, or a related field.
• College coursework in media, communications, or IT preferred.

• Highly detail-oriented and organized.
• Willingness to learn new tools and processes.
• Strong customer service orientation.
• Ability to manage routine tasks independently while escalating complex issues appropriately.

• Occasional evening or weekend work for public meetings or events.
• Requires ability to manage multiple small tasks under deadlines.
• May involve light AV coordination with Civic Media staff.