Manager Market and Application Development (M/F/X)

About this Position The Manager Market and Application Development will be reporting to the Senior Manager Market and Application. The Manager Market and Application Development is responsible for operationalization of the vision, strategy, and roadmap of Henkel Infrastructure Protection Repair (IPR) and portfolio to drive business growth and customer satisfaction. This role involves collaborating with cross-functional teams (including engineering, design, marketing, and sales) to phase in/out products that meet market needs and our strategic portfolio goals. The role interfaces between sales, innovation and operation teams to gather and analyze customer feedback, portfolio trends, and performance metrics to make data-driven decisions. This role works closely with our Sales, Supply Chain, Product Development and Marketing teams to efficiently manage product and portfolio lifecycle and ongoing management for the ACM Infrastructure Protection Repair Business. What you´ll do The Manager Market and Application Development will have the following responsibilities: Develop and implement a comprehensive market growth plan across key segments and applications Collaborate with Commercial teams to the execution of the regional sales and channel excellence roadmap by implementing global strategies, optimizing and expanding opportunities, and managing key distribution partners to ensure strong performance and growth Analyze market trends, customer needs, and competitive landscape to optimize positioning and growth opportunities Optimize product mix, pricing, and go-to-market strategies in collaboration with pricing and product teams Collaborate cross-functionally (Sales, Marketing, Product, Market Application teams) to ensure consistent messaging and execution Drive market activation programs and assess performance to continuously improve launches and campaign