Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We're hiring a Director, Marketing Analytics to lead Offline and Brand measurement on our Marketing Science team.
You will own the Offline and Brand Measurement framework end-to-end: TV (linear and streaming), podcast, out-of-home, direct mail, and brand marketing. That means ensuring our Marketing Mix Model is accurate, well-calibrated, and actually driving decisions for offline and brand spend. You will design and execute incrementality tests and translate measurement outputs into concrete choices about offline budget allocation and channel strategy. This is not a coordination role. It's a hands-on, technically demanding position that requires you to be the expert in the room on offline and brand analytics, with a strong point of view on what's working and what isn't. You'll bring marketing measurement expertise to executive conversations: not just presenting data, but shaping how leadership thinks about offline and brand investment.
You will work closely with marketing leadership, media buyers, and the broader Marketing Science team. Your output will directly shape how we invest across offline and brand channels.
This role reports to the Senior Director, Business Analytics.
We're hiring a Director, Marketing Analytics to lead Offline and Brand measurement on our Marketing Science team.
You will own the Offline and Brand Measurement framework end-to-end: TV (linear and streaming), podcast, out-of-home, direct mail, and brand marketing. That means ensuring our Marketing Mix Model is accurate, well-calibrated, and actually driving decisions for offline and brand spend. You will design and execute incrementality tests and translate measurement outputs into concrete choices about offline budget allocation and channel strategy. This is not a coordination role. It's a hands-on, technically demanding position that requires you to be the expert in the room on offline and brand analytics, with a strong point of view on what's working and what isn't. You'll bring marketing measurement expertise to executive conversations: not just presenting data, but shaping how leadership thinks about offline and brand investment.
You will work closely with marketing leadership, media buyers, and the broader Marketing Science team. Your output will directly shape how we invest across offline and brand channels.
This role reports to the Senior Director, Business Analytics.
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $200,000- 260,000
The estimated base pay range for this position in (CO): $200,000- 240,000
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [email protected].
