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Core Responsibilities:
1. Sales Performance & KPI Management
ATL Automotive - Group Sales Performance Manager
KingstonPosted 1 weeks ago
Full-timemid
Job Description
Group Sales Performance Manager
Core Responsibilities:
1. Sales Performance & KPI Management
- Monitor and analyze sales performance across all brands and locations.
- Track individual and brand-level KPI delivery (daily, weekly, monthly).
- Identify underperformance and ensure immediate follow-up with Sales Managers.
- Escalate persistent underperformance directly to senior leadership.
- Develop, refine, and maintain KPI frameworks and targets across the group.
- Actively participate in pipeline and performance meetings to ensure KPIs remain front and centre.
- Monitor lead activity across Microsoft Dynamics 365.
- Identify and flag unattended or ageing leads in real time.
- Drive accountability for lead follow-up across all sales teams.
- Analyse conversion rates by brand, model, and salesperson.
- Highlight bottlenecks in the sales funnel and push corrective action.
- Produce and maintain:
- Daily performance dashboards
- Weekly performance reviews
- Monthly KPI league tables (in collaboration with Marketing)
- Ensure a single, accurate version of performance data across the business.
- Build and refine reporting tools using Excel and Power BI.
- Introduce real-time alerts for key performance risks (e.g. unattended leads, KPI shortfalls).
- Maintain and manage the group-wide price ladder across all brands.
- Track competitor pricing, campaigns, and promotional activity.
- Monitor internal pricing consistency across brands and models.
- Provide data-led pricing recommendations to Sales and Brand Managers.
- Support the development of API-driven pricing and market intelligence tools with the Digital team.
- Ensure pricing decisions are informed, consistent, and competitive.
- Work closely with:
- Sales Managers (performance and accountability)
- Marketing (campaign performance and reporting)
- Digital/Data teams (automation, dashboards, API development)
- Act as the central point of truth for sales performance data.
- Ensure alignment between lead generation, follow-up, and conversion.
- Highly analytical and data-driven.
- Strong commercial awareness and pricing sensitivity.
- Confident communicator, comfortable challenging Sales Managers.
- Detail-oriented but able to operate at pace.
- Naturally accountable and results-focused.
- Background in sales or sales management.
- Strong experience with CRM systems, particularly Microsoft Dynamics 365.
- Advanced Excel / Power BI capability.