Automotive Product Specialist
Job Description
Haley Toyota of Richmond is seeking an Automotive Product Specialist. An Automotive Product Specialist is a professional in the auto industry that serves as a resource for a dealership's prospective customers. The role requires a wide range of skills and abilities, including an in-depth knowledge of a dealership's inventory, dedication to customer service and well-developed listening skills.
PRODUCT SPECIALIST
TRAINING WILL INCLUDE:
- ◻ Utilization of Customer Retention Management system (CRM)
- ◻ Step by step guidance on customer interaction
- ◻ Daily Tasks
- ◻ Product training
- ◻ Business Development Center (BDC)
- ◻ Online Manufacturer Training
- ◻ Knowledge on other departments within the dealership. (Service/Parts/Body Shop)
- ◻ Understanding of paperwork
- ◻ Importance of Customer Satisfaction Index (CSI)
- ◻ Conflict resolution
- ◻ Inner workings of the automobile business
- ◻ Delivery process
- ◻ Customer follow up process, appointments
- ◻ Finance and Insurance (F&I) products
- ◻ Visit other dealerships
NON-NEGOTIABLE REQUIREMENTS AND STANDARDS
INDIVIDUAL STANDARDS
The Product Specialist Must:
❖ Be a College Graduate with a Bachelor’s degree (may be eligible in last two semesters)
❖ Possess the character and appearance standards of your specific dealership
❖ Maintain a positive, wholesome attitude towards life and the sales profession
❖ Engage in some kind of self-improvement program regularly
❖ Get along well with other employees of the dealership
WORK ORGANIZATION STANDARDS
The Product Specialist Must:
❖ Know how to set objectives or quotas and how to figure a method or program of action to reach those goals
❖ Come to work each day with a plan of work for the day
❖ Have a positive owner-follow-up system
❖ Ability to be openly communicate with management
KNOWLEDGE STANDARDS
The Product Specialist Must:
v Learn why people buy and how to meet the needs of various types of customers
❖ Know the company sales and credit policies
❖ Have a thorough product knowledge of your own products and a general knowledge of competitive products
❖ Follow a sales plan with every customer