Field Sales Representative

The Field Sales Representative plays a vital role in driving sales performance and strengthening relationships with lottery retailers across St. Thomas and/or St. Croix, USVI. Reporting to the Sales Supervisor, this field‑based role focuses on achieving sales targets by ensuring optimal product availability, visibility, and execution at the point of sale. This role works closely with retail agents to support compliance, improve performance, and deliver an excellent customer experience. Acting as a trusted partner and brand ambassador, the role contributes directly to revenue growth, market presence, and the successful execution of commercial and marketing strategies while reflecting the company’s values, ethical standards, and commitment to inclusion and collaboration.

• Achieve assigned sales targets across all product categories by executing commercial strategies and supporting effective in‑store execution.
• Build, develop, and maintain strong working relationships with retail agents within the assigned territory to drive performance and compliance.
• Identify, recruit, and onboard new retail agents with strong potential, providing guidance on how to grow and optimize their lottery business.
• Conduct regular, planned visits to retail locations to ensure consistent presence, product availability, merchandising standards, and service quality.
• Support the management of retail agent accounts in collaboration with Finance, including accounts receivable processes and adherence to account policies.
• Train retail agents and their staff on correct account handling, sales processes, incentives, promotions, and compliance requirements.
• Deliver ongoing training on selling techniques, promotional programs, and incentives to improve engagement and sales effectiveness.
• Ensure proper execution of marketing strategies, including point‑of‑purchase materials, planograms, and “perfect store” standards.
• Monitor competitor activity and market trends, providing insights and recommendations on potential risks or growth opportunities.
• Analyze agent performance data to identify opportunities for growth and develop targeted action plans by product category.
• Provide regular updates and performance reports to the Sales Supervisor, including weekly action plans and progress against targets.
• Collaborate with Sales, Marketing, and other internal teams to support trade marketing initiatives and gather relevant market intelligence.
• Coordinate with PROCALL and internal partners to ensure retailers maintain appropriate stock levels across all price points and game types.
• Participate in company initiatives and community or extracurricular activities that support the organization’s mission and values

• Minimum education equivalent to five O‑Level passes, including Mathematics and English; high school diploma or equivalent preferred.
• Minimum of two years of relevant work experience; experience in sales, retail, or commercial roles preferred.
• Strong customer‑focused mindset with the ability to build trust and influence retail partners positively.
• Clear and confident communication skills, with the ability to explain products, promotions, and expectations effectively.
• Analytical and problem‑solving skills to assess performance, identify opportunities, and adapt approaches to different retailer needs.
• Comfort working independently in the field while collaborating closely with internal teams and supervisors.
• Valid driver’s license permitting the operation of standard motor vehicles and willingness to travel within the assigned territory.
• Commitment to ethical conduct, professionalism, inclusivity, and representing the company’s values in all interactions