Senior Director, Digital Innovation
Job Description
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How we LEAD:
The Director, Digital Innovation will collaborate with various departments in the label to lead strategic digital growth initiatives at the intersection of emerging technology and creative partnerships. This role is focused on coordinating communication related to internal projects and partner digital ventures alongside the creative community in partnership with UM Latino’s internal teams. The Director will balance commercial rigor with cultural credibility, translating technological innovation into scalable business outcomes. This role requires entrepreneurial thinking, analytical discipline, strong cross-functional leadership, and deep knowledge of the music and digital media landscape. The role will report to the Label GM with a dotted line to the VP of Label Operations.
How you’ll CREATE:
- Identify, evaluate, and execute new digital business in coordinations with Marketing, A&R and Commercial teams.
- Develop robust business cases using internal data, market research, and quantitative and qualitative modeling.
- Design go-to-market strategies and implementation plans for new digital initiatives.
- ·Distill complex market and technology trends into clear strategic narratives that support executive decision-making.
- Maintain forward-looking insight into developments in AI, creative tooling, fan engagements and digital distribution models supporting artist marketing actions & internal label needs.
- Translate creative needs and feedback into actionable guidance for internal and external technology stakeholders.
- Champion artist-first principles and responsible innovation across all digital initiatives.
Bring your VIBE:
- Bachelor’s degree required
- 8–10+ years of experience in music, media, entertainment technology, or related creative industries.
- Demonstrated success in digital business development, innovation strategy, venture engagement, or startup ecosystem roles.
- Proven experience leading cross-functional initiatives in complex, matrixed organizations.
- Track record driving technology adoption or digital transformation, ideally involving fan engagement or advanced fan tools.
- Familiarity with startup finance and early-stage company evaluation.
- Exceptional communication and presentation skills, with experience briefing senior leadership and governance bodies.
- Credibility within creative environments and the ability to bridge technical and non-technical stakeholders.
- Entrepreneurial mindset, intellectual curiosity, and deep commitment to artist-centered innovation.
Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish