Job Description
Your skills & qualifications
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We're looking for a strategic activation leader who thrives in the intersection of consumer marketing and healthcare. You'll bring:
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Bachelor's degree in Marketing, Business Administration, or related field in consumer engagement, experience in commercial marketing, patient engagement, or consumer activation as a leader
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Strong background in FMCG or consumer health marketing with proven success in driving awareness → trial → retention through consumer-facing activations
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Demonstrated track record working with media agencies, platform partners, and creative agencies to deliver end-to-end consumer campaigns from briefing through production, rollout, and optimization
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Full-funnel activation expertise with the ability to translate brand strategy into consumer activation plans and coordinate channel mix accordingly
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Comfort with performance metrics and data-driven decision making (engagement, conversion, journey effectiveness) to drive recommendations and continuous improvement
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High level of stakeholder management, influence, and experience as a people manager (direct or indirect)
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Ability to inspire the organization to adopt a consumer-focused approach in patient activation initiatives
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Creative problem-solving skills with the ability to identify challenges in engagement strategies and develop innovative solutions
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Exceptional communication and storytelling abilities to craft compelling narratives and align stakeholders
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Fluency in English and Portuguese
Working at Novo Nordisk
Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.
What we offer
There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.
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