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Breakthrough Big Idea Platforms: Develop and own bold, culturally relevant seasonal platforms that unify storytelling across portfolio, media, omni, in‑store POS, and away‑from‑home efforts to drive distinctiveness and consumer excitement during key seasonal moments
Integrated Activation Ecosystems: Convert seasonal platforms into cohesive, best‑in‑class activation plans across paid, earned, shared, and owned (social, POS) – ensuring seamless execution and consistent consumer impact at every touchpoint
Investment Profile: Steward the seasonal investment strategy with consumer connections – setting clear funding priorities and balance across PESO model
Scalable Toolkits: Create clear, compelling seasonal activation toolkits that empower teams to activate consistently and flexibly across channels, accounts, and formats
Continuous Improvement: Establish performance measurement, test‑and‑learn pilots, and post‑season readouts to refine big idea platforms and activation year over year
Sr Mgr Seasons Marketing Activation
Hershey, PAPosted 1 weeks ago
Full-timehybridsenior