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The Hershey Company

Sr Mgr Seasons Marketing Activation

Hershey, PAPosted 1 weeks ago
Full-timehybridsenior

Job Description

  • Breakthrough Big Idea Platforms: Develop and own bold, culturally relevant seasonal platforms that unify storytelling across portfolio, media, omni, in‑store POS, and away‑from‑home efforts to drive distinctiveness and consumer excitement during key seasonal moments
  • Integrated Activation Ecosystems: Convert seasonal platforms into cohesive, best‑in‑class activation plans across paid, earned, shared, and owned (social, POS) – ensuring seamless execution and consistent consumer impact at every touchpoint
  • Investment Profile: Steward the seasonal investment strategy with consumer connections – setting clear funding priorities and balance across PESO model
  • Scalable Toolkits: Create clear, compelling seasonal activation toolkits that empower teams to activate consistently and flexibly across channels, accounts, and formats
  • Continuous Improvement: Establish performance measurement, test‑and‑learn pilots, and post‑season readouts to refine big idea platforms and activation year over year
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    10001+ employees
    Hershey, Pennsylvania, US
    Website
    Sr Mgr Seasons Marketing Activation at The Hershey Company | Renata