Associate Media Director

We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world.

Media ideas that aren’t media. Media that isn’t boring. Brand ideas that people love.

We do communications strategy, media planning and buying, and reporting and optimization – but with a lens that respects creativity and without the nonsense that comes along with most media agencies. We are passionate, transparent, and values-driven. We strip out the old rules, find smarter ways to make an impact, and take a modern, innovative approach to media – always through a creative lens.

The Associate Media Director is a senior-level role that will report directly to the Media Director. The primary responsibility of the Associate Media Director is to oversee the planning, implementation, and optimization of media campaigns across various channels to meet our marketing and advertising goals.

We are especially excited about candidates who have demonstrated sustained commitment to performance-driven environments, whether through collegiate athletics, military service, student organizations, work experience, entrepreneurial ventures, or other creative or competitive settings.

Key Responsibilities (other duties as assigned)

• Collaborate with the Media Director and other team members to develop comprehensive, multi-market media strategies aligned with our marketing objectives and target audience.
• Lead the media planning process, which involves researching and selecting media channels, negotiating media rates, and managing media budgets. Stay up-to-date with industry trends and emerging media platforms to identify new opportunities for reaching the target audience effectively.
• Oversee the execution of media campaigns across various markets and channels, such as TV, radio, print, digital, social media, and out-of-home. Ensure campaigns are launched efficiently, within budget, and in line with the established strategy.
• Manage a team of media planners and buyers, providing guidance, support, and mentorship.
• Delegate tasks effectively, review work quality, and foster a collaborative and positive work environment.
• Collaborate with internal stakeholders and clients to understand their business objectives, marketing goals, and target audience. Attend client meetings, presentations, and discussions to provide media expertise, address concerns, and present campaign results.
• Develop and maintain relationships with media vendors, negotiate contracts, and secure favorable rates and placements. Stay informed about industry changes, new advertising opportunities, and emerging media technologies .
• Utilize analytical tools and platforms to measure and analyze the effectiveness of media campaigns. Prepare comprehensive reports, highlighting key performance metrics, insights, and recommendations for future campaigns.
• Strategy 10%; Planning; 25%; Execution 20%; Measurement 10%; Management 35%
• Other duties as assigned.

• Bachelor’s degree in Marketing, Advertising, Communications, or related field (Master’s preferred)

• 5+ years of media agency experience in planning, buying, strategy, and campaign management
• Strong understanding of digital, social, traditional, and emerging media channels
• Proficient in data analysis and campaign optimization tools
• Excellent communication and presentation skills
• Proven leadership and team management abilities
• Strong negotiation skills for securing media rates and placements
• Familiar with media research tools and industry trends
• Able to multitask, prioritize, and meet deadlines in a fast-paced environment
• Creative problem-solver with tolerance for ambiguity and initiative to find solutions
• Passionate about media and staying current with industry trends