Director, Accounts

MV Digital Group is currently seeking a Director, Accounts to join our growing team! As a Director, Accounts, you’ll oversee all aspects of client accounts – including strategy development, timelines, reporting and budgets. You will play a key role in fostering a digital-first culture, training and educating your colleagues on the latest tools, tactics and trends in digital programming. You’ll utilize your strategic vision and in-depth knowledge of digital and social media advertising, audience segmentation, campaign management, and trends in online advocacy to strengthen our growing digital practice and further our clients’ goals — whether they’re in public affairs, policy, labor, nonprofit or corporate branding initiatives.

Compensation for this position is comprised of a base salary plus incentive compensation. This base salary range is $90,000 - $105,000 per year. Additional incentives bring total potential compensation to $108,000 - $125,400 per year.

What you’ll be doing:

• Act as a subject matter expert offering strategic thought leadership to build and execute strategic paid digital campaigns that are sophisticated, measurable, and actionable on key client engagements
• Analyze clients’ digital strategies, lead strategic ideation sessions and partner with internal groups to create and deliver outcomes-focused solutions
• Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on: 
• Designing strategies to move our targets and advance our client outcomes 
• Current tactics in audience segmentation and digital targeting
• Data analysis to drive online advertising strategy and campaign measurement
• Driving full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms 
• Apply your experience to elevate strategic thinking across the organization.
• Collaborate closely with a team of strategists to consistently deliver strategic solutions that meet agency standards

Our ideal candidate will have the following:

• Bachelor’s degree or equivalent experience in advertising, marketing, business, or similar area
• 5+ years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Proven ability to strategically plan digital initiatives that align with clients’ strategic goals, KPIs and outcomes across a varying range of digital campaign budgets
• Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels – In platform knowledge and campaign execution experience required
• Experience in marketing automation, conversion rate optimization, and advance audience targeting
• Experience translating highly technical information into presentable and digestible formats that inform campaign strategies and outcomes
• Solid understanding and deep experience across the digital marketing industry with the ability to identify and execute emerging trends
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills