Sr Manager, Brand Content

  Job Title:  Senior Manager, Brand Content  Reports To:  VP, Global Marketing  Department:  Marketing  Location:  U.S. Remote    ROLE OVERVIEW    The Senior Manager, Brand Content is a strategic and hands-on content leader responsible for managing Prometric's brand voice and tone across all marketing assets, channels, and audiences. This role oversees the creation, editing, and quality of copy across B2B and B2C marketing efforts spanning digital, campaign, product, sales enablement, and corporate communications. The Senior Manager, Brand Content will directly manage a Senior Copywriter and any freelance writers and serve as the editorial authority for the global marketing team.    RESPONSIBILITIES    Content Strategy & Brand Voice  Own and evolve Prometric’s global brand voice, tone, and editorial standards across all marketing assets and business units.  Develop and maintain brand content guidelines, copy frameworks, and messaging hierarchies across B2B and B2C audiences.  Provide final review and sign-off for all externally-facing written content, ensuring global brand consistency of messaging, voice and tone.    Content Creation & Oversight  Write, edit, and proof high-quality, conversion-focused content across all marketing formats including web pages, email and messaging campaigns, content marketing assets, video scripts, success stories, social media, performance media, press releases, collateral, presentations.   Ensure messaging is adapted by target audience, region, and stage of the customer journey.  Leverage SEO/AEO best practices, testing insights, and campaign performance data to continuously refine messaging.  Support the proposal team with content templates for new solutions and improved messaging for key components that demonstrate competitive advantage.    Team Leadership  Directly manage and mentor a copywriting team, providing editorial direction, prioritization, and professional development.  Manage and coordinate freelance writers and external content partners, as needed.  Establish and maintain efficient content workflows, review cycles, versioning, and approval processes.  Ensure deadlines are met and stakeholders are informed throughout content development.    Cross‑Functional Collaboration  Partner closely with Product Marketing, Campaign Marketing, Brand Design, and Regional Marketing to ensure content supports GTM strategies and campaign objectives.  Partner with Campaign Marketing to research and develop editorial calendars for thought leadership, performance marketing campaigns, and SEO/AEO-optimized landing pages.    Performance & Optimization  Track and analyze content performance metrics; use insights to continuously improve copy effectiveness.  Stay current on content marketing trends, AI writing tools, SEO/AEO best practices, and industry developments.    QUALIFICATIONS  Bachelor’s degree in English, Communications, Journalism, or a related field.  8+ years of experience in copywriting, content marketing, or brand communications.  Demonstrated experience leading or managing writers or creative professionals.  Expert‑level writing, editing, and storytelling skills across formats and channels.  Experience in education, assessment, credentialing, or regulated industries preferred.  Strong knowledge of SEO/AEO, performance copywriting, and lifecycle messaging.  Excellent organizational skills with exceptional attention to detail.  Ability to manage multiple initiatives in a fast‑paced, deadline‑driven environment.  Confident, collaborative communicator with strong editorial judgment.  Working familiarity with Adobe Creative Cloud, website content management platforms (e.g. WordPress), Microsoft Word, and Microsoft PowerPoint.